Fiora Consumer Insights

Who buys Fiora?

A Fiora consumer is generally very low income, Hispanic, and adolescent age. Fiora consumers are more likely to purchase Fiora during larger pantry stocking trips. Brands such as Fresh Express, Bar-S, and Lays Wavy also tend to be purchased in the same trip. See sample consumer insights data below.

Fiora Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
18.0%
Total Basket $ (median)
$27.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fiora Consumer Demographics

demographic
index
Female
100
Male
101
<24
237
25-34
111
35-44
87
45-54
96
55-64
98
65+
59
African American
138
Asian
191
Caucasian
65
Hispanic
299
demographic
index
Has Kids
100
No Kids
100
- $20k
153
$20k-40k
133
$40k-60k
116
$60k-80k
90
$80k-100k
80
$100k-125k
64
$125k +
68
No College
141
College
99
Adv. Degree
56

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Fiora Basket Affinity & Size

brand
basket affinity
Fresh Express 7.5x
Bar-S 7.0x
Lays Wavy 6.4x
Powerade 5.9x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
283

Where is Fiora Purchased?

channels
index
Club
29
Dollar
3
Drug
64
Food
269
Gas & Convenience
27
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
Arizona (Beverage) 1.6x
Monster Energy 1.6x
Post Honey Bunches Of Oats 1.6x

How Did They Pay?

method
index
Cash
239
Credit
58
Debit
68
Food Stamps
125

When is Fiora Purchased?

day of week
Sun
15.9%
Mon
14.5%
Tue
13.0%
Wed
11.7%
Thu
12.7%
Fri
15.4%
Sat
16.9%
time of day
Morning
17.0%
Noon
16.8%
Afternoon
34.4%
Evening
26.2%
Late
5.6%

Get More Fiora Data

Better understand Fiora consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Fiora consumers switch to?

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Why do consumers stop buying Fiora products?

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Which retailers do Fiora shoppers prefer to shop at?

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What motivates consumers to try Fiora products?

Research the Fiora Target Market

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Who actually buys Fiora? Do these consumers match the intended target market of Fiora?

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What motivates the target market to buy Fiora?

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What other target market should Fiora look at?

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Which other brands have a similar target market?

About Our Fiora Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.