Fiora Consumer Insights

Who buys Fiora? Fiora consumers are generally very low income, Hispanic, and adolescent age. Fiora consumers are more likely to purchase Fiora during larger pantry stocking trips. Brands such as Fresh Express, Bar-S, and Lays Wavy also tend to be purchased in the same trip. Sample consumer insights data below.

Fiora Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
18.0%
Total Basket $ (median)
$27.68

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fiora Consumer Demographics

demographic
index
Female
100
Male
101
<24
237
25-34
111
35-44
87
45-54
96
55-64
98
65+
59
African American
138
Asian
191
Caucasian
65
Hispanic
299
demographic
index
Has Kids
100
No Kids
100
- $20k
153
$20k-40k
133
$40k-60k
116
$60k-80k
90
$80k-100k
80
$100k-125k
64
$125k +
68
No College
141
College
99
Adv. Degree
56

Understand Fiora Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fiora Basket Affinity & Size

brand
basket affinity
Fresh Express 7.5x
Bar-S 7.0x
Lays Wavy 6.4x
Powerade 5.9x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
283

Where is Fiora Purchased?

channels
index
Club
29
Dollar
3
Drug
64
Food
269
Gas & Convenience
27
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
Arizona (Beverage) 1.6x
Monster Energy 1.6x
Post Honey Bunches Of Oats 1.6x

How Did They Pay?

method
index
Cash
239
Credit
58
Debit
68
Food Stamps
125

When is Fiora Purchased?

day of week
Sun
15.9%
Mon
14.5%
Tue
13.0%
Wed
11.7%
Thu
12.7%
Fri
15.4%
Sat
16.9%
time of day
Morning
17.0%
Noon
16.8%
Afternoon
34.4%
Evening
26.2%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fiora consumers purchase?

check mark

Why do Fiora consumers try new brands?

check mark

Where do Fiora consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fiora Target Market

Arrow and target

Who actually buys Fiora? Do these consumers match the intended target market of Fiora?

Thought bubble

What motivates the target market to purchase Fiora?

magnifying glass

What other target market should Fiora look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us