Fireball Cinnamon Whiskey Consumer Insights

Who buys Fireball Cinnamon Whiskey? A Fireball Cinnamon Whiskey consumer is generally lower income, Caucasian, and young adult age. Fireball Cinnamon Whiskey consumers are more likely to purchase Fireball Cinnamon Whiskey during smaller grocery trips. Brands such as Bud Light, Canada Dry, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Fireball Cinnamon Whiskey Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.99
% of Basket $ (median)
38.4%
Total Basket $ (median)
$39.04

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  • Recent demographic data

Fireball Cinnamon Whiskey Consumer Demographics

demographic
index
Female
100
Male
96
<24
115
25-34
148
35-44
86
45-54
74
55-64
91
65+
34
African American
71
Asian
76
Caucasian
107
Hispanic
76
demographic
index
Has Kids
82
No Kids
141
- $20k
87
$20k-40k
151
$40k-60k
88
$60k-80k
73
$80k-100k
112
$100k-125k
114
$125k +
70
No College
100
College
108
Adv. Degree
63

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Fireball Cinnamon Whiskey Basket Affinity & Size

brand
basket affinity
Bud Light 50.4x
Canada Dry 17.2x
Gerber 15.8x
Nabisco 11.8x
basket size
index
Urgent Need (1-2 Items)
126
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
69
Pantry Stocking (21+ Items)
58

Where is Fireball Cinnamon Whiskey Purchased?

channels
index
Club
17
Dollar
7
Drug
227
Food
193
Gas & Convenience
1031
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Bud Light 2.1x
Red Bull 1.8x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
144
Credit
108
Debit
84
Food Stamps
6

When is Fireball Cinnamon Whiskey Purchased?

day of week
Sun
9.0%
Mon
7.2%
Tue
11.8%
Wed
11.0%
Thu
12.6%
Fri
25.9%
Sat
22.6%
time of day
Morning
5.9%
Noon
12.5%
Afternoon
35.3%
Evening
39.4%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fireball Cinnamon Whiskey consumers purchase?

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Why do Fireball Cinnamon Whiskey consumers try new brands?

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Where do Fireball Cinnamon Whiskey consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fireball Cinnamon Whiskey Target Market

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Who actually buys Fireball Cinnamon Whiskey? Do these consumers match the intended target market of Fireball Cinnamon Whiskey?

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What motivates the target market to purchase Fireball Cinnamon Whiskey?

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What other target market should Fireball Cinnamon Whiskey look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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