Fireball Cinnamon Whiskey Consumer Insights

Who buys Fireball Cinnamon Whiskey?

A Fireball Cinnamon Whiskey consumer is generally lower income, Caucasian, and young adult age. Fireball Cinnamon Whiskey consumers are more likely to purchase Fireball Cinnamon Whiskey during smaller grocery trips. Brands such as Bud Light, Canada Dry, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Fireball Cinnamon Whiskey Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$14.99
% of Basket $ (median)
38.4%
Total Basket $ (median)
$39.04

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fireball Cinnamon Whiskey Consumer Demographics

demographic
index
Female
100
Male
96
<24
115
25-34
148
35-44
86
45-54
74
55-64
91
65+
34
African American
71
Asian
76
Caucasian
107
Hispanic
76
demographic
index
Has Kids
82
No Kids
141
- $20k
87
$20k-40k
151
$40k-60k
88
$60k-80k
73
$80k-100k
112
$100k-125k
114
$125k +
70
No College
100
College
108
Adv. Degree
63

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Fireball Cinnamon Whiskey Basket Affinity & Size

brand
basket affinity
Bud Light 50.4x
Canada Dry 17.2x
Gerber 15.8x
Nabisco 11.8x
basket size
index
Urgent Need (1-2 Items)
126
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
69
Pantry Stocking (21+ Items)
58

Where is Fireball Cinnamon Whiskey Purchased?

channels
index
Club
17
Dollar
7
Drug
227
Food
193
Gas & Convenience
1031
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Bud Light 2.1x
Red Bull 1.8x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
144
Credit
108
Debit
84
Food Stamps
6

When is Fireball Cinnamon Whiskey Purchased?

day of week
Sun
9.0%
Mon
7.2%
Tue
11.8%
Wed
11.0%
Thu
12.6%
Fri
25.9%
Sat
22.6%
time of day
Morning
5.9%
Noon
12.5%
Afternoon
35.3%
Evening
39.4%
Late
7.0%

About Our Fireball Cinnamon Whiskey Consumer Insights

How do we know who buys Fireball Cinnamon Whiskey? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fireball Cinnamon Whiskey consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.