Fireball Cinnamon Whiskey Consumer Insights

Who buys Fireball Cinnamon Whiskey?

A Fireball Cinnamon Whiskey consumer is generally lower income, Caucasian, and young adult age. Fireball Cinnamon Whiskey consumers are more likely to purchase Fireball Cinnamon Whiskey during smaller grocery trips. Brands such as Bud Light, Canada Dry, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Fireball Cinnamon Whiskey Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$14.99
% of Basket $ (median)
38.4%
Total Basket $ (median)
$39.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fireball Cinnamon Whiskey Consumer Demographics

demographic
index
Female
100
Male
96
<24
115
25-34
148
35-44
86
45-54
74
55-64
91
65+
34
African American
71
Asian
76
Caucasian
107
Hispanic
76
demographic
index
Has Kids
82
No Kids
141
- $20k
87
$20k-40k
151
$40k-60k
88
$60k-80k
73
$80k-100k
112
$100k-125k
114
$125k +
70
No College
100
College
108
Adv. Degree
63

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Fireball Cinnamon Whiskey Basket Affinity & Size

brand
basket affinity
Bud Light 50.4x
Canada Dry 17.2x
Gerber 15.8x
Nabisco 11.8x
basket size
index
Urgent Need (1-2 Items)
126
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
69
Pantry Stocking (21+ Items)
58

Where is Fireball Cinnamon Whiskey Purchased?

channels
index
Club
17
Dollar
7
Drug
227
Food
193
Gas & Convenience
1031
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Bud Light 2.1x
Red Bull 1.8x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
144
Credit
108
Debit
84
Food Stamps
6

When is Fireball Cinnamon Whiskey Purchased?

day of week
Sun
9.0%
Mon
7.2%
Tue
11.8%
Wed
11.0%
Thu
12.6%
Fri
25.9%
Sat
22.6%
time of day
Morning
5.9%
Noon
12.5%
Afternoon
35.3%
Evening
39.4%
Late
7.0%

Get More Fireball Cinnamon Whiskey Data

Contact us for the latest Fireball Cinnamon Whiskey consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fireball Cinnamon Whiskey consumers switch to?

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Why do consumers stop buying Fireball Cinnamon Whiskey products?

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Which retailers do Fireball Cinnamon Whiskey shoppers prefer to shop at?

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What motivates consumers to try Fireball Cinnamon Whiskey products?

Research the Fireball Cinnamon Whiskey Target Market

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Who actually buys Fireball Cinnamon Whiskey? Do these consumers match the intended target market of Fireball Cinnamon Whiskey?

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What motivates the target market to purchase Fireball Cinnamon Whiskey?

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What other target market should Fireball Cinnamon Whiskey look at?

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Which other brands have a similar target market?

About Our Fireball Cinnamon Whiskey Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.