First Response Consumer Insights

Who buys First Response? First Response consumers are generally lower income, Asian, and adolescent age. First Response consumers are more likely to purchase First Response during larger pantry stocking trips. Brands such as Neutrogena, Gerber Graduates, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

First Response Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.98
% of Basket $ (median)
40.7%
Total Basket $ (median)
$31.93

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

First Response Consumer Demographics

demographic
index
Female
100
Male
95
<24
250
25-34
234
35-44
63
45-54
20
55-64
15
65+
7
African American
83
Asian
164
Caucasian
91
Hispanic
121
demographic
index
Has Kids
84
No Kids
136
- $20k
103
$20k-40k
122
$40k-60k
118
$60k-80k
98
$80k-100k
89
$100k-125k
73
$125k +
80
No College
63
College
108
Adv. Degree
105

Understand First Response Consumer Behavior

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First Response Basket Affinity & Size

brand
basket affinity
Neutrogena 7.7x
Gerber Graduates 7.5x
Olay 7.4x
Orbit 6.6x
basket size
index
Urgent Need (1-2 Items)
92
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
105
Pantry Stocking (21+ Items)
124

Where is First Response Purchased?

channels
index
Beauty
17
Dollar
43
Drug
453
Food
4
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Gerber 1.7x
Huggies 1.6x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
107
Credit
92
Debit
112
Food Stamps
40

When is First Response Purchased?

day of week
Sun
13.7%
Mon
14.5%
Tue
15.0%
Wed
14.9%
Thu
13.4%
Fri
14.4%
Sat
14.2%
time of day
Morning
13.9%
Noon
15.7%
Afternoon
28.5%
Evening
31.7%
Late
10.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do First Response consumers purchase?

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Why do First Response consumers try new brands?

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Where do First Response consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the First Response Target Market

Arrow and target

Who actually buys First Response? Do these consumers match the intended target market of First Response?

Thought bubble

What motivates the target market to purchase First Response?

magnifying glass

What other target market should First Response look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us