First Response Consumer Insights

Who buys First Response?

A First Response consumer is generally lower income, Asian, and adolescent age. First Response consumers are more likely to purchase First Response during larger pantry stocking trips. Brands such as Neutrogena, Gerber Graduates, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

First Response Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.98
% of Basket $ (median)
40.7%
Total Basket $ (median)
$31.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

First Response Consumer Demographics

demographic
index
Female
100
Male
95
<24
250
25-34
234
35-44
63
45-54
20
55-64
15
65+
7
African American
83
Asian
164
Caucasian
91
Hispanic
121
demographic
index
Has Kids
84
No Kids
136
- $20k
103
$20k-40k
122
$40k-60k
118
$60k-80k
98
$80k-100k
89
$100k-125k
73
$125k +
80
No College
63
College
108
Adv. Degree
105

Understand First Response Consumer Behavior

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First Response Basket Affinity & Size

brand
basket affinity
Neutrogena 7.7x
Gerber Graduates 7.5x
Olay 7.4x
Orbit 6.6x
basket size
index
Urgent Need (1-2 Items)
92
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
105
Pantry Stocking (21+ Items)
124

Where is First Response Purchased?

channels
index
Beauty
17
Dollar
43
Drug
453
Food
4
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Gerber 1.7x
Huggies 1.6x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
107
Credit
92
Debit
112
Food Stamps
40

When is First Response Purchased?

day of week
Sun
13.7%
Mon
14.5%
Tue
15.0%
Wed
14.9%
Thu
13.4%
Fri
14.4%
Sat
14.2%
time of day
Morning
13.9%
Noon
15.7%
Afternoon
28.5%
Evening
31.7%
Late
10.2%

About Our First Response Consumer Insights

How do we know who buys First Response? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the First Response consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.