Fischers Consumer Insights

Who buys Fischers?

A Fischers consumer is generally very low income, Caucasian, and older age. Fischers consumers are more likely to purchase Fischers during larger pantry stocking trips. Brands such as Farmers Market, Blue Bonnet, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Fischers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.78
% of Basket $ (median)
4.5%
Total Basket $ (median)
$83.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fischers Consumer Demographics

demographic
index
Female
103
Male
68
<24
71
25-34
110
35-44
88
45-54
102
55-64
134
65+
91
African American
106
Asian
24
Caucasian
118
Hispanic
12
demographic
index
Has Kids
94
No Kids
113
- $20k
156
$20k-40k
133
$40k-60k
92
$60k-80k
110
$80k-100k
79
$100k-125k
81
$125k +
58
No College
131
College
93
Adv. Degree
96

Understand Fischers Consumer Behavior

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Fischers Basket Affinity & Size

brand
basket affinity
Farmers Market 9.7x
Blue Bonnet 7.1x
Borden 6.5x
Vlasic 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
487

Where is Fischers Purchased?

channels
index
Club
16
Food
12
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.2x
Blue Bonnet 2.2x
Sunbeam 2.1x
Diet Mountain Dew 2.1x

How Did They Pay?

method
index
Cash
105
Credit
79
Debit
107
Food Stamps
204

When is Fischers Purchased?

day of week
Sun
17.4%
Mon
13.9%
Tue
11.3%
Wed
10.9%
Thu
11.4%
Fri
16.2%
Sat
18.8%
time of day
Morning
12.9%
Noon
16.0%
Afternoon
35.8%
Evening
26.3%
Late
9.0%

Get More Fischers Data

Contact us for the latest Fischers consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fischers consumers switch to?

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Why do consumers stop buying Fischers products?

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Which retailers do Fischers shoppers prefer to shop at?

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What motivates consumers to try Fischers products?

Research the Fischers Target Market

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Who actually buys Fischers? Do these consumers match the intended target market of Fischers?

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What motivates the target market to purchase Fischers?

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What other target market should Fischers look at?

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Which other brands have a similar target market?

About Our Fischers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.