Fischers Consumer Insights

Who buys Fischers? Fischers consumers are generally very low income, Caucasian, and older age. Fischers consumers are more likely to purchase Fischers during larger pantry stocking trips. Brands such as Farmers Market, Blue Bonnet, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Fischers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.78
% of Basket $ (median)
4.5%
Total Basket $ (median)
$83.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fischers Consumer Demographics

demographic
index
Female
103
Male
68
<24
71
25-34
110
35-44
88
45-54
102
55-64
134
65+
91
African American
106
Asian
24
Caucasian
118
Hispanic
12
demographic
index
Has Kids
94
No Kids
113
- $20k
156
$20k-40k
133
$40k-60k
92
$60k-80k
110
$80k-100k
79
$100k-125k
81
$125k +
58
No College
131
College
93
Adv. Degree
96

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Fischers Basket Affinity & Size

brand
basket affinity
Farmers Market 9.7x
Blue Bonnet 7.1x
Borden 6.5x
Vlasic 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
487

Where is Fischers Purchased?

channels
index
Club
16
Food
12
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.2x
Blue Bonnet 2.2x
Sunbeam 2.1x
Diet Mountain Dew 2.1x

How Did They Pay?

method
index
Cash
105
Credit
79
Debit
107
Food Stamps
204

When is Fischers Purchased?

day of week
Sun
17.4%
Mon
13.9%
Tue
11.3%
Wed
10.9%
Thu
11.4%
Fri
16.2%
Sat
18.8%
time of day
Morning
12.9%
Noon
16.0%
Afternoon
35.8%
Evening
26.3%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fischers consumers purchase?

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Why do Fischers consumers try new brands?

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Where do Fischers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fischers Target Market

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Who actually buys Fischers? Do these consumers match the intended target market of Fischers?

Thought bubble

What motivates the target market to purchase Fischers?

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What other target market should Fischers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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