Fisher (nuts) Consumer Insights

Who buys Fisher (nuts)? Fisher (nuts) consumers are generally slightly higher income, African American, and senior age. Fisher (nuts) consumers are more likely to purchase Fisher (nuts) during larger pantry stocking trips. Brands such as Domino, Duncan Hines, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Fisher (nuts) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.94
% of Basket $ (median)
7.6%
Total Basket $ (median)
$65.30

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fisher (nuts) Consumer Demographics

demographic
index
Female
102
Male
85
<24
75
25-34
80
35-44
86
45-54
118
55-64
163
65+
215
African American
126
Asian
40
Caucasian
110
Hispanic
63
demographic
index
Has Kids
86
No Kids
131
- $20k
88
$20k-40k
93
$40k-60k
101
$60k-80k
106
$80k-100k
107
$100k-125k
103
$125k +
96
No College
98
College
99
Adv. Degree
107

Understand Fisher (nuts) Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fisher (nuts) Basket Affinity & Size

brand
basket affinity
Domino 6.0x
Duncan Hines 5.8x
Snyders Of Hanover 5.4x
Nestle 5.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
396

Where is Fisher (nuts) Purchased?

channels
index
Club
14
Dollar
1
Drug
26
Food
57
Gas & Convenience
2
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.5x
Yoplait Light 1.4x
Ro-Tel 1.4x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
88
Credit
107
Debit
102
Food Stamps
108

When is Fisher (nuts) Purchased?

day of week
Sun
15.8%
Mon
13.2%
Tue
12.5%
Wed
13.4%
Thu
11.7%
Fri
15.0%
Sat
18.4%
time of day
Morning
16.5%
Noon
17.8%
Afternoon
35.4%
Evening
23.7%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fisher (nuts) consumers purchase?

check mark

Why do Fisher (nuts) consumers try new brands?

check mark

Where do Fisher (nuts) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fisher (nuts) Target Market

Arrow and target

Who actually buys Fisher (nuts)? Do these consumers match the intended target market of Fisher (nuts)?

Thought bubble

What motivates the target market to purchase Fisher (nuts)?

magnifying glass

What other target market should Fisher (nuts) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us