Fisher (nuts) Consumer Insights

Who buys Fisher (nuts)?

A Fisher (nuts) consumer is generally slightly higher income, African American, and senior age. Fisher (nuts) consumers are more likely to purchase Fisher (nuts) during larger pantry stocking trips. Brands such as Domino, Duncan Hines, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Fisher (nuts) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.94
% of Basket $ (median)
7.6%
Total Basket $ (median)
$65.30

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fisher (nuts) Consumer Demographics

demographic
index
Female
102
Male
85
<24
75
25-34
80
35-44
86
45-54
118
55-64
163
65+
215
African American
126
Asian
40
Caucasian
110
Hispanic
63
demographic
index
Has Kids
86
No Kids
131
- $20k
88
$20k-40k
93
$40k-60k
101
$60k-80k
106
$80k-100k
107
$100k-125k
103
$125k +
96
No College
98
College
99
Adv. Degree
107

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Fisher (nuts) Basket Affinity & Size

brand
basket affinity
Domino 6.0x
Duncan Hines 5.8x
Snyders Of Hanover 5.4x
Nestle 5.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
396

Where is Fisher (nuts) Purchased?

channels
index
Club
14
Dollar
1
Drug
26
Food
57
Gas & Convenience
2
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.5x
Yoplait Light 1.4x
Ro-Tel 1.4x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
88
Credit
107
Debit
102
Food Stamps
108

When is Fisher (nuts) Purchased?

day of week
Sun
15.8%
Mon
13.2%
Tue
12.5%
Wed
13.4%
Thu
11.7%
Fri
15.0%
Sat
18.4%
time of day
Morning
16.5%
Noon
17.8%
Afternoon
35.4%
Evening
23.7%
Late
6.6%

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Find Answers to Questions

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Which brands do Fisher (nuts) consumers switch to?

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Why do consumers stop buying Fisher (nuts) products?

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Which retailers do Fisher (nuts) shoppers prefer to shop at?

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What motivates consumers to try Fisher (nuts) products?

Research the Fisher (nuts) Target Market

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Who actually buys Fisher (nuts)? Do these consumers match the intended target market of Fisher (nuts)?

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What motivates the target market to buy Fisher (nuts)?

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What other target market should Fisher (nuts) look at?

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Which other brands have a similar target market?

About Our Fisher (nuts) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.