Fisher Boy Consumer Insights

Who buys Fisher Boy?

A Fisher Boy consumer is generally very low income, African American, and young adult age. Fisher Boy consumers are more likely to purchase Fisher Boy during larger pantry stocking trips. Brands such as Totino's Party Pizza, Borden, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Fisher Boy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.2%
Total Basket $ (median)
$70.62

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fisher Boy Consumer Demographics

demographic
index
Female
103
Male
74
<24
92
25-34
136
35-44
100
45-54
69
55-64
82
65+
38
African American
111
Asian
42
Caucasian
109
Hispanic
71
demographic
index
Has Kids
120
No Kids
54
- $20k
152
$20k-40k
147
$40k-60k
124
$60k-80k
106
$80k-100k
69
$100k-125k
45
$125k +
42
No College
167
College
93
Adv. Degree
57

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Fisher Boy Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 12.6x
Borden 12.0x
Totino's Pizza Rolls 11.5x
Banquet 10.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
21
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
592

Where is Fisher Boy Purchased?

channels
index
Drug
1
Food
17
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.1x
Totino's Party Pizza 2.1x
Bar-S 2.0x
Farmers Market 1.9x

How Did They Pay?

method
index
Cash
88
Credit
61
Debit
115
Food Stamps
341

When is Fisher Boy Purchased?

day of week
Sun
18.3%
Mon
13.7%
Tue
11.3%
Wed
9.8%
Thu
12.6%
Fri
15.4%
Sat
18.8%
time of day
Morning
13.6%
Noon
15.3%
Afternoon
33.4%
Evening
29.4%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fisher Boy consumers purchase?

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Why do Fisher Boy consumers try new brands?

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Where do Fisher Boy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fisher Boy Target Market

Arrow and target

Who actually buys Fisher Boy? Do these consumers match the intended target market of Fisher Boy?

Thought bubble

What motivates the target market to purchase Fisher Boy?

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What other target market should Fisher Boy look at?

venn diagram

Which other brands have a similar target market?

About Our Fisher Boy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.