Fisher Boy Consumer Insights

Who buys Fisher Boy?

A Fisher Boy consumer is generally very low income, African American, and young adult age. Fisher Boy consumers are more likely to purchase Fisher Boy during larger pantry stocking trips. Brands such as Totino's Party Pizza, Borden, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Fisher Boy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.2%
Total Basket $ (median)
$70.62

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fisher Boy Consumer Demographics

demographic
index
Female
103
Male
74
<24
92
25-34
136
35-44
100
45-54
69
55-64
82
65+
38
African American
111
Asian
42
Caucasian
109
Hispanic
71
demographic
index
Has Kids
120
No Kids
54
- $20k
152
$20k-40k
147
$40k-60k
124
$60k-80k
106
$80k-100k
69
$100k-125k
45
$125k +
42
No College
167
College
93
Adv. Degree
57

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Fisher Boy Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 12.6x
Borden 12.0x
Totino's Pizza Rolls 11.5x
Banquet 10.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
21
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
592

Where is Fisher Boy Purchased?

channels
index
Drug
1
Food
17
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.1x
Totino's Party Pizza 2.1x
Bar-S 2.0x
Farmers Market 1.9x

How Did They Pay?

method
index
Cash
88
Credit
61
Debit
115
Food Stamps
341

When is Fisher Boy Purchased?

day of week
Sun
18.3%
Mon
13.7%
Tue
11.3%
Wed
9.8%
Thu
12.6%
Fri
15.4%
Sat
18.8%
time of day
Morning
13.6%
Noon
15.3%
Afternoon
33.4%
Evening
29.4%
Late
8.2%

About Our Fisher Boy Consumer Insights

How do we know who buys Fisher Boy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fisher Boy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.