Fisher Chef's Naturals Consumer Insights

Who buys Fisher Chef's Naturals? A Fisher Chef's Naturals consumer is generally slightly higher income, African American, and senior age. Fisher Chef's Naturals consumers are more likely to purchase Fisher Chef's Naturals during larger pantry stocking trips. Brands such as Sunny Meadow, Duncan Hines, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Fisher Chef's Naturals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.04
% of Basket $ (median)
6.3%
Total Basket $ (median)
$79.94

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Fisher Chef's Naturals Consumer Demographics

demographic
index
Female
102
Male
81
<24
83
25-34
80
35-44
86
45-54
120
55-64
158
65+
209
African American
137
Asian
36
Caucasian
109
Hispanic
65
demographic
index
Has Kids
86
No Kids
132
- $20k
89
$20k-40k
95
$40k-60k
105
$60k-80k
103
$80k-100k
107
$100k-125k
101
$125k +
92
No College
105
College
97
Adv. Degree
107

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Fisher Chef's Naturals Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.6x
Duncan Hines 7.2x
Farmers Market 6.6x
Domino 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
496

Where is Fisher Chef's Naturals Purchased?

channels
index
Drug
20
Food
4
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Farmers Market 1.6x
Ro-Tel 1.5x
Libby's 1.5x

How Did They Pay?

method
index
Cash
86
Credit
100
Debit
108
Food Stamps
122

When is Fisher Chef's Naturals Purchased?

day of week
Sun
15.5%
Mon
13.7%
Tue
12.4%
Wed
13.1%
Thu
11.9%
Fri
15.4%
Sat
18.1%
time of day
Morning
16.5%
Noon
17.7%
Afternoon
35.2%
Evening
23.6%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fisher Chef's Naturals consumers purchase?

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Why do Fisher Chef's Naturals consumers try new brands?

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Where do Fisher Chef's Naturals consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fisher Chef's Naturals Target Market

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Who actually buys Fisher Chef's Naturals? Do these consumers match the intended target market of Fisher Chef's Naturals?

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What motivates the target market to purchase Fisher Chef's Naturals?

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What other target market should Fisher Chef's Naturals look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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