Fisher-Price Consumer Insights

Who buys Fisher-Price?

A Fisher-Price consumer is generally median income, Asian, and young adult age. Fisher-Price consumers are more likely to purchase Fisher-Price during larger pantry stocking trips. Brands such as Gerber Graduates, Crayola, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Fisher-Price Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.99
% of Basket $ (median)
21.4%
Total Basket $ (median)
$60.80

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fisher-Price Consumer Demographics

demographic
index
Female
103
Male
70
<24
116
25-34
160
35-44
91
45-54
52
55-64
72
65+
59
African American
92
Asian
118
Caucasian
97
Hispanic
110
demographic
index
Has Kids
114
No Kids
69
- $20k
102
$20k-40k
100
$40k-60k
105
$60k-80k
106
$80k-100k
100
$100k-125k
98
$125k +
84
No College
92
College
102
Adv. Degree
102

Understand Fisher-Price Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fisher-Price Basket Affinity & Size

brand
basket affinity
Gerber Graduates 14.7x
Crayola 13.9x
Gerber 13.0x
Archer Farms 6.4x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
193

Where is Fisher-Price Purchased?

channels
index
Beauty
2
Club
2
Dollar
92
Drug
6
Food
4
Gas & Convenience
1
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.2x
Huggies 1.7x
Gerber 1.7x
Crayola 1.3x

How Did They Pay?

method
index
Cash
78
Credit
94
Debit
123
Food Stamps
37

When is Fisher-Price Purchased?

day of week
Sun
13.2%
Mon
10.9%
Tue
11.5%
Wed
11.4%
Thu
14.4%
Fri
18.8%
Sat
19.6%
time of day
Morning
13.2%
Noon
17.6%
Afternoon
34.0%
Evening
26.7%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fisher-Price consumers purchase?

check mark

Why do Fisher-Price consumers try new brands?

check mark

Where do Fisher-Price consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fisher-Price Target Market

Arrow and target

Who actually buys Fisher-Price? Do these consumers match the intended target market of Fisher-Price?

Thought bubble

What motivates the target market to purchase Fisher-Price?

magnifying glass

What other target market should Fisher-Price look at?

venn diagram

Which other brands have a similar target market?

About Our Fisher-Price Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.