Fisher-Price Consumer Insights

Who buys Fisher-Price?

A Fisher-Price consumer is generally median income, Asian, and young adult age. Fisher-Price consumers are more likely to purchase Fisher-Price during larger pantry stocking trips. Brands such as Gerber Graduates, Crayola, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Fisher-Price Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.99
% of Basket $ (median)
21.4%
Total Basket $ (median)
$60.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fisher-Price Consumer Demographics

demographic
index
Female
103
Male
70
<24
116
25-34
160
35-44
91
45-54
52
55-64
72
65+
59
African American
92
Asian
118
Caucasian
97
Hispanic
110
demographic
index
Has Kids
114
No Kids
69
- $20k
102
$20k-40k
100
$40k-60k
105
$60k-80k
106
$80k-100k
100
$100k-125k
98
$125k +
84
No College
92
College
102
Adv. Degree
102

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Fisher-Price Basket Affinity & Size

brand
basket affinity
Gerber Graduates 14.7x
Crayola 13.9x
Gerber 13.0x
Archer Farms 6.4x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
193

Where is Fisher-Price Purchased?

channels
index
Beauty
2
Club
2
Dollar
92
Drug
6
Food
4
Gas & Convenience
1
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.2x
Huggies 1.7x
Gerber 1.7x
Crayola 1.3x

How Did They Pay?

method
index
Cash
78
Credit
94
Debit
123
Food Stamps
37

When is Fisher-Price Purchased?

day of week
Sun
13.2%
Mon
10.9%
Tue
11.5%
Wed
11.4%
Thu
14.4%
Fri
18.8%
Sat
19.6%
time of day
Morning
13.2%
Noon
17.6%
Afternoon
34.0%
Evening
26.7%
Late
8.5%

Get More Fisher-Price Data

Better understand Fisher-Price consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Fisher-Price consumers switch to?

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Why do consumers stop buying Fisher-Price products?

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Which retailers do Fisher-Price shoppers prefer to shop at?

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What motivates consumers to try Fisher-Price products?

Research the Fisher-Price Target Market

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Who actually buys Fisher-Price? Do these consumers match the intended target market of Fisher-Price?

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What motivates the target market to buy Fisher-Price?

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What other target market should Fisher-Price look at?

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Which other brands have a similar target market?

About Our Fisher-Price Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.