Fishin Consumer Insights

Who buys Fishin?

A Fishin consumer is generally very low income, African American, and adolescent age. Fishin consumers are more likely to purchase Fishin during larger pantry stocking trips. Brands such as Sunny Meadow, Birds Eye, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Fishin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.98
% of Basket $ (median)
9.4%
Total Basket $ (median)
$84.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fishin Consumer Demographics

demographic
index
Female
97
Male
134
<24
162
25-34
121
35-44
91
45-54
85
55-64
93
65+
78
African American
518
Asian
154
Caucasian
69
Hispanic
136
demographic
index
Has Kids
96
No Kids
110
- $20k
193
$20k-40k
142
$40k-60k
108
$60k-80k
93
$80k-100k
86
$100k-125k
52
$125k +
42
No College
118
College
100
Adv. Degree
79

Understand Fishin Consumer Behavior

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Fishin Basket Affinity & Size

brand
basket affinity
Sunny Meadow 9.1x
Birds Eye 8.6x
Marketside 7.1x
Birds Eye Steamfresh 6.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
507

Where is Fishin Purchased?

channels
index
Food
2
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Farmers Market 1.6x
Libby's 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
97
Credit
80
Debit
92
Food Stamps
354

When is Fishin Purchased?

day of week
Sun
18.6%
Mon
13.2%
Tue
11.6%
Wed
11.7%
Thu
10.9%
Fri
15.4%
Sat
18.7%
time of day
Morning
12.6%
Noon
14.7%
Afternoon
34.1%
Evening
29.2%
Late
9.3%

About Our Fishin Consumer Insights

How do we know who buys Fishin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fishin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.