Fishin Consumer Insights

Who buys Fishin? A Fishin consumer is generally very low income, African American, and adolescent age. Fishin consumers are more likely to purchase Fishin during larger pantry stocking trips. Brands such as Sunny Meadow, Birds Eye, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Fishin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.98
% of Basket $ (median)
9.4%
Total Basket $ (median)
$84.67

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fishin Consumer Demographics

demographic
index
Female
97
Male
134
<24
162
25-34
121
35-44
91
45-54
85
55-64
93
65+
78
African American
518
Asian
154
Caucasian
69
Hispanic
136
demographic
index
Has Kids
96
No Kids
110
- $20k
193
$20k-40k
142
$40k-60k
108
$60k-80k
93
$80k-100k
86
$100k-125k
52
$125k +
42
No College
118
College
100
Adv. Degree
79

Understand Fishin Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fishin Basket Affinity & Size

brand
basket affinity
Sunny Meadow 9.1x
Birds Eye 8.6x
Marketside 7.1x
Birds Eye Steamfresh 6.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
507

Where is Fishin Purchased?

channels
index
Food
2
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Farmers Market 1.6x
Libby's 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
97
Credit
80
Debit
92
Food Stamps
354

When is Fishin Purchased?

day of week
Sun
18.6%
Mon
13.2%
Tue
11.6%
Wed
11.7%
Thu
10.9%
Fri
15.4%
Sat
18.7%
time of day
Morning
12.6%
Noon
14.7%
Afternoon
34.1%
Evening
29.2%
Late
9.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fishin consumers purchase?

check mark

Why do Fishin consumers try new brands?

check mark

Where do Fishin consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fishin Target Market

Arrow and target

Who actually buys Fishin? Do these consumers match the intended target market of Fishin?

Thought bubble

What motivates the target market to purchase Fishin?

magnifying glass

What other target market should Fishin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us