Fiskars Consumer Insights

Who buys Fiskars?

A Fiskars consumer is generally slightly higher income, Caucasian, and senior age. Fiskars consumers are more likely to purchase Fiskars during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Fiskars Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.0%
Total Basket $ (median)
$57.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fiskars Consumer Demographics

demographic
index
Female
101
Male
88
<24
67
25-34
99
35-44
101
45-54
97
55-64
114
65+
116
African American
73
Asian
83
Caucasian
105
Hispanic
85
demographic
index
Has Kids
103
No Kids
93
- $20k
78
$20k-40k
94
$40k-60k
108
$60k-80k
103
$80k-100k
109
$100k-125k
99
$125k +
98
No College
101
College
97
Adv. Degree
113

Understand Fiskars Consumer Behavior

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Fiskars Basket Affinity & Size

brand
basket affinity
Crayola 95.0x
Kleenex 16.1x
Ziploc 9.5x
Puffs 7.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
467

Where is Fiskars Purchased?

channels
index
Club
2
Dollar
0
Drug
61
Food
6
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.5x
Dannon Danimals 1.5x
Sunbeam 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
81
Credit
116
Debit
104
Food Stamps
35

When is Fiskars Purchased?

day of week
Sun
16.7%
Mon
12.8%
Tue
11.9%
Wed
13.0%
Thu
11.2%
Fri
15.6%
Sat
18.8%
time of day
Morning
15.2%
Noon
18.6%
Afternoon
35.3%
Evening
23.6%
Late
7.4%

Get More Fiskars Data

Contact us for the latest Fiskars consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fiskars consumers switch to?

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Why do consumers stop buying Fiskars products?

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Which retailers do Fiskars shoppers prefer to shop at?

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What motivates consumers to try Fiskars products?

Research the Fiskars Target Market

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Who actually buys Fiskars? Do these consumers match the intended target market of Fiskars?

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What motivates the target market to buy Fiskars?

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What other target market should Fiskars look at?

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Which other brands have a similar target market?

About Our Fiskars Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.