Fiskars Consumer Insights

Who buys Fiskars? A Fiskars consumer is generally slightly higher income, Caucasian, and senior age. Fiskars consumers are more likely to purchase Fiskars during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Fiskars Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.0%
Total Basket $ (median)
$57.83

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fiskars Consumer Demographics

demographic
index
Female
101
Male
88
<24
67
25-34
99
35-44
101
45-54
97
55-64
114
65+
116
African American
73
Asian
83
Caucasian
105
Hispanic
85
demographic
index
Has Kids
103
No Kids
93
- $20k
78
$20k-40k
94
$40k-60k
108
$60k-80k
103
$80k-100k
109
$100k-125k
99
$125k +
98
No College
101
College
97
Adv. Degree
113

Understand Fiskars Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fiskars Basket Affinity & Size

brand
basket affinity
Crayola 95.0x
Kleenex 16.1x
Ziploc 9.5x
Puffs 7.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
467

Where is Fiskars Purchased?

channels
index
Club
2
Dollar
0
Drug
61
Food
6
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.5x
Dannon Danimals 1.5x
Sunbeam 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
81
Credit
116
Debit
104
Food Stamps
35

When is Fiskars Purchased?

day of week
Sun
16.7%
Mon
12.8%
Tue
11.9%
Wed
13.0%
Thu
11.2%
Fri
15.6%
Sat
18.8%
time of day
Morning
15.2%
Noon
18.6%
Afternoon
35.3%
Evening
23.6%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fiskars consumers purchase?

check mark

Why do Fiskars consumers try new brands?

check mark

Where do Fiskars consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fiskars Target Market

Arrow and target

Who actually buys Fiskars? Do these consumers match the intended target market of Fiskars?

Thought bubble

What motivates the target market to purchase Fiskars?

magnifying glass

What other target market should Fiskars look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us