Fixodent Consumer Insights

Who buys Fixodent?

A Fixodent consumer is generally very low income, African American, and senior age. Fixodent consumers are more likely to purchase Fixodent during larger pantry stocking trips. Brands such as Listerine, Olay, and Bounty also tend to be purchased in the same trip. See sample consumer insights data below.

Fixodent Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.75
% of Basket $ (median)
11.7%
Total Basket $ (median)
$40.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fixodent Consumer Demographics

demographic
index
Female
100
Male
101
<24
74
25-34
66
35-44
74
45-54
125
55-64
216
65+
318
African American
113
Asian
66
Caucasian
105
Hispanic
76
demographic
index
Has Kids
74
No Kids
158
- $20k
155
$20k-40k
151
$40k-60k
119
$60k-80k
99
$80k-100k
75
$100k-125k
54
$125k +
37
No College
185
College
90
Adv. Degree
48

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Fixodent Basket Affinity & Size

brand
basket affinity
Listerine 8.3x
Olay 6.8x
Bounty 5.8x
Crest 5.5x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
292

Where is Fixodent Purchased?

channels
index
Club
41
Dollar
281
Drug
307
Food
49
Gas & Convenience
7
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Marlboro 2.1x
Maxwell House 1.7x
Purina Friskies 1.7x

How Did They Pay?

method
index
Cash
159
Credit
66
Debit
107
Food Stamps
65

When is Fixodent Purchased?

day of week
Sun
15.5%
Mon
11.4%
Tue
12.5%
Wed
12.3%
Thu
12.8%
Fri
15.6%
Sat
19.8%
time of day
Morning
16.3%
Noon
19.1%
Afternoon
36.1%
Evening
22.5%
Late
5.9%

Get More Fixodent Data

Better understand Fixodent consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Fixodent consumers switch to?

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Why do consumers stop buying Fixodent products?

Store front

Which retailers do Fixodent shoppers prefer to shop at?

Sale sign

What motivates consumers to try Fixodent products?

Research the Fixodent Target Market

Arrow and target

Who actually buys Fixodent? Do these consumers match the intended target market of Fixodent?

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What motivates the target market to buy Fixodent?

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What other target market should Fixodent look at?

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Which other brands have a similar target market?

About Our Fixodent Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.