Fixodent Consumer Insights

Who buys Fixodent? A Fixodent consumer is generally very low income, African American, and senior age. Fixodent consumers are more likely to purchase Fixodent during larger pantry stocking trips. Brands such as Listerine, Olay, and Bounty also tend to be purchased in the same trip. Sample consumer insights data below.

Fixodent Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.75
% of Basket $ (median)
11.7%
Total Basket $ (median)
$40.66

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fixodent Consumer Demographics

demographic
index
Female
100
Male
101
<24
74
25-34
66
35-44
74
45-54
125
55-64
216
65+
318
African American
113
Asian
66
Caucasian
105
Hispanic
76
demographic
index
Has Kids
74
No Kids
158
- $20k
155
$20k-40k
151
$40k-60k
119
$60k-80k
99
$80k-100k
75
$100k-125k
54
$125k +
37
No College
185
College
90
Adv. Degree
48

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Fixodent Basket Affinity & Size

brand
basket affinity
Listerine 8.3x
Olay 6.8x
Bounty 5.8x
Crest 5.5x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
292

Where is Fixodent Purchased?

channels
index
Club
41
Dollar
281
Drug
307
Food
49
Gas & Convenience
7
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Marlboro 2.1x
Maxwell House 1.7x
Purina Friskies 1.7x

How Did They Pay?

method
index
Cash
159
Credit
66
Debit
107
Food Stamps
65

When is Fixodent Purchased?

day of week
Sun
15.5%
Mon
11.4%
Tue
12.5%
Wed
12.3%
Thu
12.8%
Fri
15.6%
Sat
19.8%
time of day
Morning
16.3%
Noon
19.1%
Afternoon
36.1%
Evening
22.5%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fixodent consumers purchase?

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Why do Fixodent consumers try new brands?

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Where do Fixodent consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fixodent Target Market

Arrow and target

Who actually buys Fixodent? Do these consumers match the intended target market of Fixodent?

Thought bubble

What motivates the target market to purchase Fixodent?

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What other target market should Fixodent look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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