Fixodent Consumer Insights

Who buys Fixodent?

A Fixodent consumer is generally very low income, African American, and senior age. Fixodent consumers are more likely to purchase Fixodent during larger pantry stocking trips. Brands such as Listerine, Olay, and Bounty also tend to be purchased in the same trip. See sample consumer insights data below.

Fixodent Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.75
% of Basket $ (median)
11.7%
Total Basket $ (median)
$40.66

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fixodent Consumer Demographics

demographic
index
Female
100
Male
101
<24
74
25-34
66
35-44
74
45-54
125
55-64
216
65+
318
African American
113
Asian
66
Caucasian
105
Hispanic
76
demographic
index
Has Kids
74
No Kids
158
- $20k
155
$20k-40k
151
$40k-60k
119
$60k-80k
99
$80k-100k
75
$100k-125k
54
$125k +
37
No College
185
College
90
Adv. Degree
48

Understand Fixodent Consumer Behavior

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Fixodent Basket Affinity & Size

brand
basket affinity
Listerine 8.3x
Olay 6.8x
Bounty 5.8x
Crest 5.5x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
292

Where is Fixodent Purchased?

channels
index
Club
41
Dollar
281
Drug
307
Food
49
Gas & Convenience
7
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Marlboro 2.1x
Maxwell House 1.7x
Purina Friskies 1.7x

How Did They Pay?

method
index
Cash
159
Credit
66
Debit
107
Food Stamps
65

When is Fixodent Purchased?

day of week
Sun
15.5%
Mon
11.4%
Tue
12.5%
Wed
12.3%
Thu
12.8%
Fri
15.6%
Sat
19.8%
time of day
Morning
16.3%
Noon
19.1%
Afternoon
36.1%
Evening
22.5%
Late
5.9%

About Our Fixodent Consumer Insights

How do we know who buys Fixodent? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fixodent consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.