Flatout Consumer Insights

Who buys Flatout?

A Flatout consumer is generally slightly higher income, Caucasian, and older age. Flatout consumers are more likely to purchase Flatout during larger pantry stocking trips. Brands such as Jennie-O, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Flatout Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.93

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Flatout Consumer Demographics

demographic
index
Female
102
Male
85
<24
99
25-34
106
35-44
97
45-54
93
55-64
109
65+
101
African American
64
Asian
41
Caucasian
110
Hispanic
93
demographic
index
Has Kids
91
No Kids
121
- $20k
81
$20k-40k
99
$40k-60k
97
$60k-80k
111
$80k-100k
118
$100k-125k
95
$125k +
87
No College
83
College
100
Adv. Degree
122

Understand Flatout Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Flatout Basket Affinity & Size

brand
basket affinity
Jennie-O 6.9x
Lean Cuisine 6.5x
Weight Watchers Smart Ones 6.0x
Oroweat 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
508

Where is Flatout Purchased?

channels
index
Club
4
Drug
19
Food
83
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
General Mills Fiber One 1.6x
Lean Cuisine 1.6x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
93
Credit
102
Debit
104
Food Stamps
85

When is Flatout Purchased?

day of week
Sun
20.3%
Mon
14.6%
Tue
12.1%
Wed
11.5%
Thu
11.3%
Fri
12.8%
Sat
17.3%
time of day
Morning
15.8%
Noon
17.7%
Afternoon
33.3%
Evening
27.4%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Flatout consumers purchase?

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Why do Flatout consumers try new brands?

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Where do Flatout consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Flatout Target Market

Arrow and target

Who actually buys Flatout? Do these consumers match the intended target market of Flatout?

Thought bubble

What motivates the target market to purchase Flatout?

magnifying glass

What other target market should Flatout look at?

venn diagram

Which other brands have a similar target market?

About Our Flatout Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.