Flatout Consumer Insights

Who buys Flatout?

A Flatout consumer is generally slightly higher income, Caucasian, and older age. Flatout consumers are more likely to purchase Flatout during larger pantry stocking trips. Brands such as Jennie-O, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Flatout Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Flatout Consumer Demographics

demographic
index
Female
102
Male
85
<24
99
25-34
106
35-44
97
45-54
93
55-64
109
65+
101
African American
64
Asian
41
Caucasian
110
Hispanic
93
demographic
index
Has Kids
91
No Kids
121
- $20k
81
$20k-40k
99
$40k-60k
97
$60k-80k
111
$80k-100k
118
$100k-125k
95
$125k +
87
No College
83
College
100
Adv. Degree
122

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Flatout Basket Affinity & Size

brand
basket affinity
Jennie-O 6.9x
Lean Cuisine 6.5x
Weight Watchers Smart Ones 6.0x
Oroweat 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
508

Where is Flatout Purchased?

channels
index
Club
4
Drug
19
Food
83
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
General Mills Fiber One 1.6x
Lean Cuisine 1.6x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
93
Credit
102
Debit
104
Food Stamps
85

When is Flatout Purchased?

day of week
Sun
20.3%
Mon
14.6%
Tue
12.1%
Wed
11.5%
Thu
11.3%
Fri
12.8%
Sat
17.3%
time of day
Morning
15.8%
Noon
17.7%
Afternoon
33.3%
Evening
27.4%
Late
5.9%

About Our Flatout Consumer Insights

How do we know who buys Flatout? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Flatout consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.