Flavor Pic Consumer Insights

Who buys Flavor Pic? A Flavor Pic consumer is generally slightly lower income, African American, and senior age. Flavor Pic consumers are more likely to purchase Flavor Pic during larger pantry stocking trips. Brands such as Marketside, Bolthouse Farms, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Flavor Pic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.98
% of Basket $ (median)
1.7%
Total Basket $ (median)
$58.68

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Flavor Pic Consumer Demographics

demographic
index
Female
100
Male
97
<24
86
25-34
86
35-44
88
45-54
106
55-64
158
65+
217
African American
258
Asian
35
Caucasian
105
Hispanic
48
demographic
index
Has Kids
89
No Kids
126
- $20k
118
$20k-40k
105
$40k-60k
127
$60k-80k
86
$80k-100k
119
$100k-125k
99
$125k +
39
No College
110
College
98
Adv. Degree
98

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Flavor Pic Basket Affinity & Size

brand
basket affinity
Marketside 11.0x
Bolthouse Farms 10.1x
Sunny Meadow 8.6x
Borden 6.5x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
489

Where is Flavor Pic Purchased?

channels
index
Food
34
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Sunbeam 2.2x
Ro-Tel 1.8x
Armour 1.8x

How Did They Pay?

method
index
Cash
129
Credit
63
Debit
118
Food Stamps
137

When is Flavor Pic Purchased?

day of week
Sun
18.9%
Mon
14.9%
Tue
11.7%
Wed
12.9%
Thu
12.2%
Fri
11.6%
Sat
17.8%
time of day
Morning
16.2%
Noon
16.7%
Afternoon
37.1%
Evening
24.8%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Flavor Pic consumers purchase?

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Why do Flavor Pic consumers try new brands?

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Where do Flavor Pic consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Flavor Pic Target Market

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Who actually buys Flavor Pic? Do these consumers match the intended target market of Flavor Pic?

Thought bubble

What motivates the target market to purchase Flavor Pic?

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What other target market should Flavor Pic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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