Fla-Vor-Ice Consumer Insights

Who buys Fla-Vor-Ice? A Fla-Vor-Ice consumer is generally higher income, Caucasian, and lower middle age. Fla-Vor-Ice consumers are more likely to purchase Fla-Vor-Ice during larger pantry stocking trips. Brands such as Kellogg's, Taylor Farms, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Fla-Vor-Ice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.77
% of Basket $ (median)
6.0%
Total Basket $ (median)
$62.40

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fla-Vor-Ice Consumer Demographics

demographic
index
Female
105
Male
55
<24
33
25-34
67
35-44
141
45-54
82
55-64
74
65+
117
African American
96
Asian
40
Caucasian
110
Hispanic
75
demographic
index
Has Kids
117
No Kids
62
- $20k
76
$20k-40k
75
$40k-60k
89
$60k-80k
113
$80k-100k
107
$100k-125k
133
$125k +
110
No College
97
College
98
Adv. Degree
114

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Fla-Vor-Ice Basket Affinity & Size

brand
basket affinity
Kellogg's 8.7x
Taylor Farms 8.6x
YoCrunch 8.2x
Capri Sun 7.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
305

Where is Fla-Vor-Ice Purchased?

channels
index
Club
623
Dollar
101
Drug
88
Food
45
Mass
27
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.9x
Maxwell House 1.8x
Hawaiian Punch 1.6x
Totino's Pizza Rolls 1.6x

How Did They Pay?

method
index
Cash
90
Credit
106
Debit
98
Food Stamps
130

When is Fla-Vor-Ice Purchased?

day of week
Sun
15.7%
Mon
12.3%
Tue
12.3%
Wed
16.8%
Thu
11.4%
Fri
17.4%
Sat
14.1%
time of day
Morning
16.8%
Noon
22.6%
Afternoon
37.2%
Evening
21.2%
Late
2.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fla-Vor-Ice consumers purchase?

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Why do Fla-Vor-Ice consumers try new brands?

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Where do Fla-Vor-Ice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fla-Vor-Ice Target Market

Arrow and target

Who actually buys Fla-Vor-Ice? Do these consumers match the intended target market of Fla-Vor-Ice?

Thought bubble

What motivates the target market to purchase Fla-Vor-Ice?

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What other target market should Fla-Vor-Ice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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