Fleet (Health) Consumer Insights

Who buys Fleet (Health)?

A Fleet (Health) consumer is generally lower income, Caucasian, and senior age. Fleet (Health) consumers are more likely to purchase Fleet (Health) during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Cottonelle, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Fleet (Health) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.24
% of Basket $ (median)
12.5%
Total Basket $ (median)
$33.93

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fleet (Health) Consumer Demographics

demographic
index
Female
97
Male
126
<24
105
25-34
99
35-44
89
45-54
101
55-64
134
65+
155
African American
89
Asian
72
Caucasian
107
Hispanic
67
demographic
index
Has Kids
90
No Kids
123
- $20k
112
$20k-40k
126
$40k-60k
121
$60k-80k
91
$80k-100k
83
$100k-125k
82
$125k +
71
No College
121
College
99
Adv. Degree
80

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Fleet (Health) Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 5.2x
Cottonelle 5.0x
Kelloggs Pop Tarts 5.0x
Farmers Market 4.9x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
213

Where is Fleet (Health) Purchased?

channels
index
Beauty
7
Club
0
Dollar
167
Drug
210
Food
32
Gas & Convenience
32
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
Sunbeam 1.4x
Libby's 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
118
Credit
91
Debit
109
Food Stamps
41

When is Fleet (Health) Purchased?

day of week
Sun
16.5%
Mon
12.9%
Tue
13.1%
Wed
12.3%
Thu
11.9%
Fri
14.8%
Sat
18.6%
time of day
Morning
16.7%
Noon
16.7%
Afternoon
32.7%
Evening
25.4%
Late
8.6%

About Our Fleet (Health) Consumer Insights

How do we know who buys Fleet (Health)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fleet (Health) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.