Fleet (Health) Consumer Insights

Who buys Fleet (Health)? A Fleet (Health) consumer is generally lower income, Caucasian, and senior age. Fleet (Health) consumers are more likely to purchase Fleet (Health) during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Cottonelle, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Fleet (Health) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.24
% of Basket $ (median)
12.5%
Total Basket $ (median)
$33.93

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  • Recent demographic data

Fleet (Health) Consumer Demographics

demographic
index
Female
97
Male
126
<24
105
25-34
99
35-44
89
45-54
101
55-64
134
65+
155
African American
89
Asian
72
Caucasian
107
Hispanic
67
demographic
index
Has Kids
90
No Kids
123
- $20k
112
$20k-40k
126
$40k-60k
121
$60k-80k
91
$80k-100k
83
$100k-125k
82
$125k +
71
No College
121
College
99
Adv. Degree
80

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Fleet (Health) Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 5.2x
Cottonelle 5.0x
Kelloggs Pop Tarts 5.0x
Farmers Market 4.9x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
213

Where is Fleet (Health) Purchased?

channels
index
Beauty
7
Club
0
Dollar
167
Drug
210
Food
32
Gas & Convenience
32
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
Sunbeam 1.4x
Libby's 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
118
Credit
91
Debit
109
Food Stamps
41

When is Fleet (Health) Purchased?

day of week
Sun
16.5%
Mon
12.9%
Tue
13.1%
Wed
12.3%
Thu
11.9%
Fri
14.8%
Sat
18.6%
time of day
Morning
16.7%
Noon
16.7%
Afternoon
32.7%
Evening
25.4%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fleet (Health) consumers purchase?

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Why do Fleet (Health) consumers try new brands?

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Where do Fleet (Health) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fleet (Health) Target Market

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Who actually buys Fleet (Health)? Do these consumers match the intended target market of Fleet (Health)?

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What motivates the target market to purchase Fleet (Health)?

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What other target market should Fleet (Health) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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