Fleischmann's Consumer Insights

Who buys Fleischmann's?

A Fleischmann's consumer is generally median income, Caucasian, and senior age. Fleischmann's consumers are more likely to purchase Fleischmann's during larger pantry stocking trips. Brands such as Sunbeam, Borden, and Domino also tend to be purchased in the same trip. Sample consumer insights data below.

Fleischmann's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
3.6%
Total Basket $ (median)
$63.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fleischmann's Consumer Demographics

demographic
index
Female
102
Male
85
<24
60
25-34
76
35-44
84
45-54
134
55-64
166
65+
167
African American
51
Asian
55
Caucasian
114
Hispanic
52
demographic
index
Has Kids
86
No Kids
132
- $20k
101
$20k-40k
78
$40k-60k
83
$60k-80k
134
$80k-100k
108
$100k-125k
94
$125k +
101
No College
80
College
101
Adv. Degree
120

Understand Fleischmann's Consumer Behavior

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Fleischmann's Basket Affinity & Size

brand
basket affinity
Sunbeam 5.7x
Borden 5.4x
Domino 5.2x
Green Giant 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
496

Where is Fleischmann's Purchased?

channels
index
Club
6
Dollar
3
Drug
16
Food
192
Gas & Convenience
4
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Arnold 1.5x
Sweet Baby Ray's 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
123
Credit
113
Debit
81
Food Stamps
73

When is Fleischmann's Purchased?

day of week
Sun
16.5%
Mon
12.2%
Tue
12.5%
Wed
11.5%
Thu
13.8%
Fri
16.2%
Sat
17.3%
time of day
Morning
15.8%
Noon
16.5%
Afternoon
37.6%
Evening
24.1%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fleischmann's consumers purchase?

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Why do Fleischmann's consumers try new brands?

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Where do Fleischmann's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fleischmann's Target Market

Arrow and target

Who actually buys Fleischmann's? Do these consumers match the intended target market of Fleischmann's?

Thought bubble

What motivates the target market to purchase Fleischmann's?

magnifying glass

What other target market should Fleischmann's look at?

venn diagram

Which other brands have a similar target market?

About Our Fleischmann's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.