Fleischmann's Consumer Insights

Who buys Fleischmann's?

A Fleischmann's consumer is generally median income, Caucasian, and senior age. Fleischmann's consumers are more likely to purchase Fleischmann's during larger pantry stocking trips. Brands such as Sunbeam, Borden, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Fleischmann's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.29
% of Basket $ (median)
3.6%
Total Basket $ (median)
$63.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fleischmann's Consumer Demographics

demographic
index
Female
102
Male
85
<24
60
25-34
76
35-44
84
45-54
134
55-64
166
65+
167
African American
51
Asian
55
Caucasian
114
Hispanic
52
demographic
index
Has Kids
86
No Kids
132
- $20k
101
$20k-40k
78
$40k-60k
83
$60k-80k
134
$80k-100k
108
$100k-125k
94
$125k +
101
No College
80
College
101
Adv. Degree
120

Understand Fleischmann's Consumer Behavior

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Fleischmann's Basket Affinity & Size

brand
basket affinity
Sunbeam 5.7x
Borden 5.4x
Domino 5.2x
Green Giant 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
496

Where is Fleischmann's Purchased?

channels
index
Club
6
Dollar
3
Drug
16
Food
192
Gas & Convenience
4
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Arnold 1.5x
Sweet Baby Ray's 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
123
Credit
113
Debit
81
Food Stamps
73

When is Fleischmann's Purchased?

day of week
Sun
16.5%
Mon
12.2%
Tue
12.5%
Wed
11.5%
Thu
13.8%
Fri
16.2%
Sat
17.3%
time of day
Morning
15.8%
Noon
16.5%
Afternoon
37.6%
Evening
24.1%
Late
6.0%

Get More Fleischmann's Data

Contact us for the latest Fleischmann's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fleischmann's consumers switch to?

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Why do consumers stop buying Fleischmann's products?

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Which retailers do Fleischmann's shoppers prefer to shop at?

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What motivates consumers to try Fleischmann's products?

Research the Fleischmann's Target Market

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Who actually buys Fleischmann's? Do these consumers match the intended target market of Fleischmann's?

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What motivates the target market to buy Fleischmann's?

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What other target market should Fleischmann's look at?

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Which other brands have a similar target market?

About Our Fleischmann's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.