Flents Consumer Insights

Who buys Flents? A Flents consumer is generally slightly lower income, Caucasian, and senior age. Flents consumers are more likely to purchase Flents during larger pantry stocking trips. Brands such as Libby's, Duncan Hines, and Puffs also tend to be purchased in the same trip. Sample consumer insights data below.

Flents Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.93
% of Basket $ (median)
5.7%
Total Basket $ (median)
$51.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Flents Consumer Demographics

demographic
index
Female
95
Male
151
<24
108
25-34
90
35-44
86
45-54
120
55-64
134
65+
145
African American
87
Asian
96
Caucasian
103
Hispanic
77
demographic
index
Has Kids
86
No Kids
131
- $20k
95
$20k-40k
101
$40k-60k
136
$60k-80k
113
$80k-100k
80
$100k-125k
75
$125k +
73
No College
125
College
97
Adv. Degree
87

Understand Flents Consumer Behavior

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Flents Basket Affinity & Size

brand
basket affinity
Libby's 5.8x
Duncan Hines 5.5x
Puffs 5.5x
Hostess 5.3x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
285

Where is Flents Purchased?

channels
index
Dollar
5
Drug
8
Food
4
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Baron 1.5x
Gatorade G2 1.5x
Maxwell House 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
102
Credit
95
Debit
113
Food Stamps
49

When is Flents Purchased?

day of week
Sun
14.7%
Mon
12.8%
Tue
12.8%
Wed
15.1%
Thu
14.0%
Fri
13.6%
Sat
17.0%
time of day
Morning
17.1%
Noon
16.0%
Afternoon
34.9%
Evening
22.1%
Late
9.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Flents consumers purchase?

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Why do Flents consumers try new brands?

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Where do Flents consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Flents Target Market

Arrow and target

Who actually buys Flents? Do these consumers match the intended target market of Flents?

Thought bubble

What motivates the target market to purchase Flents?

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What other target market should Flents look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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