Flents Consumer Insights

Who buys Flents?

A Flents consumer is generally slightly lower income, Caucasian, and senior age. Flents consumers are more likely to purchase Flents during larger pantry stocking trips. Brands such as Libby's, Duncan Hines, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Flents Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.93
% of Basket $ (median)
5.7%
Total Basket $ (median)
$51.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Flents Consumer Demographics

demographic
index
Female
95
Male
151
<24
108
25-34
90
35-44
86
45-54
120
55-64
134
65+
145
African American
87
Asian
96
Caucasian
103
Hispanic
77
demographic
index
Has Kids
86
No Kids
131
- $20k
95
$20k-40k
101
$40k-60k
136
$60k-80k
113
$80k-100k
80
$100k-125k
75
$125k +
73
No College
125
College
97
Adv. Degree
87

Understand Flents Consumer Behavior

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Flents Basket Affinity & Size

brand
basket affinity
Libby's 5.8x
Duncan Hines 5.5x
Puffs 5.5x
Hostess 5.3x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
285

Where is Flents Purchased?

channels
index
Dollar
5
Drug
8
Food
4
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Baron 1.5x
Gatorade G2 1.5x
Maxwell House 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
102
Credit
95
Debit
113
Food Stamps
49

When is Flents Purchased?

day of week
Sun
14.7%
Mon
12.8%
Tue
12.8%
Wed
15.1%
Thu
14.0%
Fri
13.6%
Sat
17.0%
time of day
Morning
17.1%
Noon
16.0%
Afternoon
34.9%
Evening
22.1%
Late
9.9%

About Our Flents Consumer Insights

How do we know who buys Flents? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Flents consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.