Flintstones Consumer Insights

Who buys Flintstones?

A Flintstones consumer is generally very high income, Caucasian, and lower middle age. Flintstones consumers are more likely to purchase Flintstones during larger pantry stocking trips. Brands such as Archer Farms, Dannon Danimals, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Flintstones Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.90
% of Basket $ (median)
11.2%
Total Basket $ (median)
$70.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Flintstones Consumer Demographics

demographic
index
Female
101
Male
87
<24
40
25-34
91
35-44
135
45-54
84
55-64
42
65+
35
African American
93
Asian
100
Caucasian
101
Hispanic
93
demographic
index
Has Kids
132
No Kids
28
- $20k
68
$20k-40k
70
$40k-60k
88
$60k-80k
102
$80k-100k
103
$100k-125k
126
$125k +
150
No College
66
College
102
Adv. Degree
132

Understand Flintstones Consumer Behavior

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Flintstones Basket Affinity & Size

brand
basket affinity
Archer Farms 5.8x
Dannon Danimals 5.2x
Neutrogena 5.0x
Dove 4.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
352

Where is Flintstones Purchased?

channels
index
Beauty
12
Club
116
Dollar
29
Drug
178
Food
42
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.7x
YoCrunch 1.6x
Kelloggs Froot Loops 1.5x

How Did They Pay?

method
index
Cash
64
Credit
118
Debit
106
Food Stamps
40

When is Flintstones Purchased?

day of week
Sun
17.0%
Mon
14.0%
Tue
12.8%
Wed
12.3%
Thu
12.4%
Fri
14.4%
Sat
17.0%
time of day
Morning
15.9%
Noon
18.0%
Afternoon
35.0%
Evening
25.7%
Late
5.5%

About Our Flintstones Consumer Insights

How do we know who buys Flintstones? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Flintstones consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.