Flipflop Consumer Insights

Who buys Flipflop?

A Flipflop consumer is generally very high income, Caucasian, and older age. Flipflop consumers are more likely to purchase Flipflop during larger pantry stocking trips. Brands such as Driscoll's, Sabra, and Duncan Hines also tend to be purchased in the same trip. See sample consumer insights data below.

Flipflop Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.89
% of Basket $ (median)
17.3%
Total Basket $ (median)
$34.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Flipflop Consumer Demographics

demographic
index
Female
99
Male
107
<24
67
25-34
95
35-44
64
45-54
147
55-64
200
65+
63
African American
87
Asian
37
Caucasian
116
Hispanic
26
demographic
index
Has Kids
76
No Kids
155
- $20k
62
$20k-40k
67
$40k-60k
118
$60k-80k
102
$80k-100k
100
$100k-125k
93
$125k +
146
No College
53
College
97
Adv. Degree
169

Understand Flipflop Consumer Behavior

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Flipflop Basket Affinity & Size

brand
basket affinity
Driscoll's 9.1x
Sabra 8.0x
Duncan Hines 6.4x
Pop-Tarts 6.4x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
216

Where is Flipflop Purchased?

channels
index
Club
1
Dollar
82
Drug
39
Food
271
Gas & Convenience
43
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Ro-Tel 1.6x
Dannon Oikos 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
95
Credit
118
Debit
98
Food Stamps
22

When is Flipflop Purchased?

day of week
Sun
14.4%
Mon
11.6%
Tue
12.6%
Wed
13.0%
Thu
12.7%
Fri
17.3%
Sat
18.4%
time of day
Morning
12.7%
Noon
14.1%
Afternoon
37.0%
Evening
32.3%
Late
3.9%

Get More Flipflop Data

Contact us for the latest Flipflop consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Flipflop consumers switch to?

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Why do consumers stop buying Flipflop products?

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Which retailers do Flipflop shoppers prefer to shop at?

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What motivates consumers to try Flipflop products?

Research the Flipflop Target Market

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Who actually buys Flipflop? Do these consumers match the intended target market of Flipflop?

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What motivates the target market to buy Flipflop?

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What other target market should Flipflop look at?

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Which other brands have a similar target market?

About Our Flipflop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.