Flipz Consumer Insights

Who buys Flipz?

A Flipz consumer is generally very low income, Caucasian, and adolescent age. Flipz consumers are more likely to purchase Flipz during larger pantry stocking trips. Brands such as Twix, Lindt, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Flipz Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Flipz Consumer Demographics

demographic
index
Female
103
Male
75
<24
128
25-34
106
35-44
101
45-54
100
55-64
77
65+
63
African American
101
Asian
95
Caucasian
102
Hispanic
80
demographic
index
Has Kids
105
No Kids
89
- $20k
112
$20k-40k
108
$40k-60k
110
$60k-80k
104
$80k-100k
96
$100k-125k
91
$125k +
71
No College
103
College
101
Adv. Degree
93

Understand Flipz Consumer Behavior

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Flipz Basket Affinity & Size

brand
basket affinity
Twix 4.7x
Lindt 4.5x
Bertolli 4.5x
Chex Mix 4.1x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
308

Where is Flipz Purchased?

channels
index
Beauty
4
Club
3
Dollar
181
Drug
54
Food
133
Gas & Convenience
46
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.5x
Huggies 1.4x
Cottonelle 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
107
Credit
101
Debit
94
Food Stamps
123

When is Flipz Purchased?

day of week
Sun
15.1%
Mon
12.5%
Tue
13.0%
Wed
12.4%
Thu
13.7%
Fri
15.6%
Sat
17.8%
time of day
Morning
14.6%
Noon
15.3%
Afternoon
33.3%
Evening
29.1%
Late
7.7%

Get More Flipz Data

Contact us for the latest Flipz consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Flipz consumers switch to?

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Why do consumers stop buying Flipz products?

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Which retailers do Flipz shoppers prefer to shop at?

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What motivates consumers to try Flipz products?

Research the Flipz Target Market

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Who actually buys Flipz? Do these consumers match the intended target market of Flipz?

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What motivates the target market to buy Flipz?

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What other target market should Flipz look at?

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Which other brands have a similar target market?

About Our Flipz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.