Flonase Consumer Insights

Who buys Flonase? A Flonase consumer is generally very high income, Caucasian, and older age. Flonase consumers are more likely to purchase Flonase during larger pantry stocking trips. Brands such as Puffs, Neutrogena, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Flonase Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.99
% of Basket $ (median)
40.3%
Total Basket $ (median)
$39.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Flonase Consumer Demographics

demographic
index
Female
100
Male
99
<24
51
25-34
82
35-44
97
45-54
121
55-64
144
65+
92
African American
81
Asian
70
Caucasian
109
Hispanic
70
demographic
index
Has Kids
88
No Kids
128
- $20k
50
$20k-40k
65
$40k-60k
92
$60k-80k
115
$80k-100k
101
$100k-125k
131
$125k +
140
No College
76
College
96
Adv. Degree
146

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Flonase Basket Affinity & Size

brand
basket affinity
Puffs 8.6x
Neutrogena 5.8x
Oral-B 5.2x
Clorox 5.0x
basket size
index
Urgent Need (1-2 Items)
79
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
97
Pantry Stocking (21+ Items)
185

Where is Flonase Purchased?

channels
index
Beauty
21
Club
65
Dollar
14
Drug
650
Food
38
Gas & Convenience
1
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.3x
Arnold 1.3x
Neutrogena 1.3x
Weight Watchers Smart Ones 1.3x

How Did They Pay?

method
index
Cash
93
Credit
116
Debit
102
Food Stamps
7

When is Flonase Purchased?

day of week
Sun
16.3%
Mon
12.4%
Tue
12.8%
Wed
13.0%
Thu
13.8%
Fri
14.4%
Sat
17.4%
time of day
Morning
15.7%
Noon
18.0%
Afternoon
34.0%
Evening
28.1%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Flonase consumers purchase?

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Why do Flonase consumers try new brands?

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Where do Flonase consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Flonase Target Market

Arrow and target

Who actually buys Flonase? Do these consumers match the intended target market of Flonase?

Thought bubble

What motivates the target market to purchase Flonase?

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What other target market should Flonase look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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