Flonase Consumer Insights

Who buys Flonase?

A Flonase consumer is generally very high income, Caucasian, and older age. Flonase consumers are more likely to purchase Flonase during larger pantry stocking trips. Brands such as Puffs, Neutrogena, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Flonase Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$15.99
% of Basket $ (median)
40.3%
Total Basket $ (median)
$39.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Flonase Consumer Demographics

demographic
index
Female
100
Male
99
<24
51
25-34
82
35-44
97
45-54
121
55-64
144
65+
92
African American
81
Asian
70
Caucasian
109
Hispanic
70
demographic
index
Has Kids
88
No Kids
128
- $20k
50
$20k-40k
65
$40k-60k
92
$60k-80k
115
$80k-100k
101
$100k-125k
131
$125k +
140
No College
76
College
96
Adv. Degree
146

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Flonase Basket Affinity & Size

brand
basket affinity
Puffs 8.6x
Neutrogena 5.8x
Oral-B 5.2x
Clorox 5.0x
basket size
index
Urgent Need (1-2 Items)
79
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
97
Pantry Stocking (21+ Items)
185

Where is Flonase Purchased?

channels
index
Beauty
21
Club
65
Dollar
14
Drug
650
Food
38
Gas & Convenience
1
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.3x
Arnold 1.3x
Neutrogena 1.3x
Weight Watchers Smart Ones 1.3x

How Did They Pay?

method
index
Cash
93
Credit
116
Debit
102
Food Stamps
7

When is Flonase Purchased?

day of week
Sun
16.3%
Mon
12.4%
Tue
12.8%
Wed
13.0%
Thu
13.8%
Fri
14.4%
Sat
17.4%
time of day
Morning
15.7%
Noon
18.0%
Afternoon
34.0%
Evening
28.1%
Late
4.3%

Get More Flonase Data

Contact us for the latest Flonase consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Flonase consumers switch to?

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Why do consumers stop buying Flonase products?

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Which retailers do Flonase shoppers prefer to shop at?

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What motivates consumers to try Flonase products?

Research the Flonase Target Market

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Who actually buys Flonase? Do these consumers match the intended target market of Flonase?

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What motivates the target market to purchase Flonase?

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What other target market should Flonase look at?

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Which other brands have a similar target market?

About Our Flonase Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.