Floridas Natural Consumer Insights

Who buys Floridas Natural?

A Floridas Natural consumer is generally higher income, Hispanic, and senior age. Floridas Natural consumers are more likely to purchase Floridas Natural during larger pantry stocking trips. Brands such as Perdue, Dannon Oikos, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Floridas Natural Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.39
% of Basket $ (median)
5.8%
Total Basket $ (median)
$58.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Floridas Natural Consumer Demographics

demographic
index
Female
98
Male
117
<24
92
25-34
92
35-44
99
45-54
103
55-64
110
65+
144
African American
89
Asian
99
Caucasian
100
Hispanic
106
demographic
index
Has Kids
97
No Kids
106
- $20k
91
$20k-40k
89
$40k-60k
99
$60k-80k
94
$80k-100k
108
$100k-125k
112
$125k +
112
No College
86
College
99
Adv. Degree
121

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Floridas Natural Basket Affinity & Size

brand
basket affinity
Perdue 4.9x
Dannon Oikos 4.4x
Arnold 4.4x
Smart Balance 4.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
454

Where is Floridas Natural Purchased?

channels
index
Club
0
Dollar
1
Drug
27
Food
168
Gas & Convenience
2
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.5x
Goya 1.4x
Boars Head 1.4x
Tropicana 1.4x

How Did They Pay?

method
index
Cash
107
Credit
112
Debit
88
Food Stamps
92

When is Floridas Natural Purchased?

day of week
Sun
19.5%
Mon
14.0%
Tue
11.8%
Wed
11.1%
Thu
11.1%
Fri
15.1%
Sat
17.4%
time of day
Morning
15.8%
Noon
16.2%
Afternoon
33.6%
Evening
27.1%
Late
7.4%

Get More Floridas Natural Data

Contact us for the latest Floridas Natural consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Floridas Natural consumers switch to?

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Why do consumers stop buying Floridas Natural products?

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Which retailers do Floridas Natural shoppers prefer to shop at?

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What motivates consumers to try Floridas Natural products?

Research the Floridas Natural Target Market

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Who actually buys Floridas Natural? Do these consumers match the intended target market of Floridas Natural?

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What motivates the target market to purchase Floridas Natural?

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What other target market should Floridas Natural look at?

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Which other brands have a similar target market?

About Our Floridas Natural Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.