Floridas Natural Consumer Insights

Who buys Floridas Natural?

A Floridas Natural consumer is generally higher income, Hispanic, and senior age. Floridas Natural consumers are more likely to purchase Floridas Natural during larger pantry stocking trips. Brands such as Perdue, Dannon Oikos, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Floridas Natural Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.39
% of Basket $ (median)
5.8%
Total Basket $ (median)
$58.90

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Floridas Natural Consumer Demographics

demographic
index
Female
98
Male
117
<24
92
25-34
92
35-44
99
45-54
103
55-64
110
65+
144
African American
89
Asian
99
Caucasian
100
Hispanic
106
demographic
index
Has Kids
97
No Kids
106
- $20k
91
$20k-40k
89
$40k-60k
99
$60k-80k
94
$80k-100k
108
$100k-125k
112
$125k +
112
No College
86
College
99
Adv. Degree
121

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Floridas Natural Basket Affinity & Size

brand
basket affinity
Perdue 4.9x
Dannon Oikos 4.4x
Arnold 4.4x
Smart Balance 4.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
454

Where is Floridas Natural Purchased?

channels
index
Club
0
Dollar
1
Drug
27
Food
168
Gas & Convenience
2
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.5x
Goya 1.4x
Boars Head 1.4x
Tropicana 1.4x

How Did They Pay?

method
index
Cash
107
Credit
112
Debit
88
Food Stamps
92

When is Floridas Natural Purchased?

day of week
Sun
19.5%
Mon
14.0%
Tue
11.8%
Wed
11.1%
Thu
11.1%
Fri
15.1%
Sat
17.4%
time of day
Morning
15.8%
Noon
16.2%
Afternoon
33.6%
Evening
27.1%
Late
7.4%

About Our Floridas Natural Consumer Insights

How do we know who buys Floridas Natural? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Floridas Natural consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.