Fluffy Stuff Consumer Insights

Who buys Fluffy Stuff? A Fluffy Stuff consumer is generally lower income, African American, and adolescent age. Fluffy Stuff consumers are more likely to purchase Fluffy Stuff during larger pantry stocking trips. Brands such as Twizzlers, Skittles, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Fluffy Stuff Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.9%
Total Basket $ (median)
$11.24

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fluffy Stuff Consumer Demographics

demographic
index
Female
102
Male
82
<24
225
25-34
102
35-44
94
45-54
100
55-64
88
65+
69
African American
248
Asian
67
Caucasian
97
Hispanic
90
demographic
index
Has Kids
114
No Kids
69
- $20k
126
$20k-40k
151
$40k-60k
106
$60k-80k
89
$80k-100k
76
$100k-125k
80
$125k +
64
No College
155
College
96
Adv. Degree
55

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Fluffy Stuff Basket Affinity & Size

brand
basket affinity
Twizzlers 27.8x
Skittles 19.3x
Kit Kat 18.3x
Reese's 17.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
206
Pantry Stocking (21+ Items)
220

Where is Fluffy Stuff Purchased?

channels
index
Dollar
3991
Drug
128
Food
38
Gas & Convenience
140
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.7x
Diet Mountain Dew 1.7x
Arizona (Beverage) 1.6x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
144
Credit
80
Debit
85
Food Stamps
209

When is Fluffy Stuff Purchased?

day of week
Sun
12.4%
Mon
13.5%
Tue
9.5%
Wed
12.2%
Thu
13.6%
Fri
20.9%
Sat
18.1%
time of day
Morning
13.1%
Noon
15.8%
Afternoon
41.2%
Evening
25.5%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fluffy Stuff consumers purchase?

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Why do Fluffy Stuff consumers try new brands?

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Where do Fluffy Stuff consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fluffy Stuff Target Market

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Who actually buys Fluffy Stuff? Do these consumers match the intended target market of Fluffy Stuff?

Thought bubble

What motivates the target market to purchase Fluffy Stuff?

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What other target market should Fluffy Stuff look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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