Fluffy Stuff Consumer Insights

Who buys Fluffy Stuff?

A Fluffy Stuff consumer is generally lower income, African American, and adolescent age. Fluffy Stuff consumers are more likely to purchase Fluffy Stuff during larger pantry stocking trips. Brands such as Twizzlers, Skittles, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Fluffy Stuff Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.9%
Total Basket $ (median)
$11.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fluffy Stuff Consumer Demographics

demographic
index
Female
102
Male
82
<24
225
25-34
102
35-44
94
45-54
100
55-64
88
65+
69
African American
248
Asian
67
Caucasian
97
Hispanic
90
demographic
index
Has Kids
114
No Kids
69
- $20k
126
$20k-40k
151
$40k-60k
106
$60k-80k
89
$80k-100k
76
$100k-125k
80
$125k +
64
No College
155
College
96
Adv. Degree
55

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Fluffy Stuff Basket Affinity & Size

brand
basket affinity
Twizzlers 27.8x
Skittles 19.3x
Kit Kat 18.3x
Reese's 17.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
206
Pantry Stocking (21+ Items)
220

Where is Fluffy Stuff Purchased?

channels
index
Dollar
3991
Drug
128
Food
38
Gas & Convenience
140
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.7x
Diet Mountain Dew 1.7x
Arizona (Beverage) 1.6x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
144
Credit
80
Debit
85
Food Stamps
209

When is Fluffy Stuff Purchased?

day of week
Sun
12.4%
Mon
13.5%
Tue
9.5%
Wed
12.2%
Thu
13.6%
Fri
20.9%
Sat
18.1%
time of day
Morning
13.1%
Noon
15.8%
Afternoon
41.2%
Evening
25.5%
Late
4.5%

About Our Fluffy Stuff Consumer Insights

How do we know who buys Fluffy Stuff? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fluffy Stuff consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.