Folgers Consumer Insights

Who buys Folgers?

A Folgers consumer is generally slightly lower income, Caucasian, and senior age. Folgers consumers are more likely to purchase Folgers during larger pantry stocking trips. Brands such as Coffee-mate, International Delight, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Folgers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.98
% of Basket $ (median)
11.0%
Total Basket $ (median)
$72.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Folgers Consumer Demographics

demographic
index
Female
100
Male
97
<24
73
25-34
87
35-44
88
45-54
112
55-64
155
65+
183
African American
67
Asian
58
Caucasian
109
Hispanic
83
demographic
index
Has Kids
91
No Kids
121
- $20k
96
$20k-40k
102
$40k-60k
107
$60k-80k
106
$80k-100k
98
$100k-125k
92
$125k +
89
No College
120
College
98
Adv. Degree
84

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Folgers Basket Affinity & Size

brand
basket affinity
Coffee-mate 4.9x
International Delight 4.5x
Fresh Selections 3.9x
French's 3.6x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
389

Where is Folgers Purchased?

channels
index
Club
222
Dollar
126
Drug
63
Food
103
Gas & Convenience
14
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Marlboro Gold Pack 1.4x
Marlboro 1.4x
International Delight 1.3x

How Did They Pay?

method
index
Cash
104
Credit
94
Debit
102
Food Stamps
129

When is Folgers Purchased?

day of week
Sun
16.1%
Mon
13.6%
Tue
12.7%
Wed
12.6%
Thu
12.6%
Fri
14.9%
Sat
17.5%
time of day
Morning
17.3%
Noon
18.3%
Afternoon
35.3%
Evening
24.2%
Late
4.9%

Get More Folgers Data

Contact us for the latest Folgers consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Folgers consumers switch to?

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Why do consumers stop buying Folgers products?

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Which retailers do Folgers shoppers prefer to shop at?

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What motivates consumers to try Folgers products?

Research the Folgers Target Market

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Who actually buys Folgers? Do these consumers match the intended target market of Folgers?

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What motivates the target market to buy Folgers?

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What other target market should Folgers look at?

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Which other brands have a similar target market?

About Our Folgers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.