Folgers Classic Roast Consumer Insights

Who buys Folgers Classic Roast?

A Folgers Classic Roast consumer is generally slightly lower income, Caucasian, and senior age. Folgers Classic Roast consumers are more likely to purchase Folgers Classic Roast during larger pantry stocking trips. Brands such as Dixie, Coffee-mate, and Jif also tend to be purchased in the same trip. See sample consumer insights data below.

Folgers Classic Roast Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.36
% of Basket $ (median)
10.2%
Total Basket $ (median)
$91.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Folgers Classic Roast Consumer Demographics

demographic
index
Female
100
Male
98
<24
62
25-34
84
35-44
91
45-54
111
55-64
151
65+
196
African American
55
Asian
48
Caucasian
109
Hispanic
91
demographic
index
Has Kids
91
No Kids
119
- $20k
95
$20k-40k
98
$40k-60k
112
$60k-80k
102
$80k-100k
101
$100k-125k
86
$125k +
95
No College
127
College
99
Adv. Degree
73

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Folgers Classic Roast Basket Affinity & Size

brand
basket affinity
Dixie 6.2x
Coffee-mate 5.7x
Jif 4.3x
Taylor Farms 4.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
337

Where is Folgers Classic Roast Purchased?

channels
index
Club
453
Dollar
199
Drug
40
Food
52
Gas & Convenience
13
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
Marlboro 1.5x
Sunbeam 1.4x
Bud Light 1.4x

How Did They Pay?

method
index
Cash
100
Credit
99
Debit
101
Food Stamps
116

When is Folgers Classic Roast Purchased?

day of week
Sun
14.1%
Mon
14.1%
Tue
12.9%
Wed
13.4%
Thu
13.4%
Fri
14.6%
Sat
17.3%
time of day
Morning
17.8%
Noon
20.6%
Afternoon
36.2%
Evening
21.9%
Late
3.5%

Get More Folgers Classic Roast Data

Contact us for the latest Folgers Classic Roast consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Folgers Classic Roast consumers switch to?

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Why do consumers stop buying Folgers Classic Roast products?

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Which retailers do Folgers Classic Roast shoppers prefer to shop at?

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What motivates consumers to try Folgers Classic Roast products?

Research the Folgers Classic Roast Target Market

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Who actually buys Folgers Classic Roast? Do these consumers match the intended target market of Folgers Classic Roast?

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What motivates the target market to buy Folgers Classic Roast?

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What other target market should Folgers Classic Roast look at?

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Which other brands have a similar target market?

About Our Folgers Classic Roast Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.