Folgers Classic Roast Consumer Insights

Who buys Folgers Classic Roast? Folgers Classic Roast consumers are generally slightly lower income, Caucasian, and senior age. Folgers Classic Roast consumers are more likely to purchase Folgers Classic Roast during larger pantry stocking trips. Brands such as Dixie, Coffee-mate, and Jif also tend to be purchased in the same trip. Sample consumer insights data below.

Folgers Classic Roast Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.36
% of Basket $ (median)
10.2%
Total Basket $ (median)
$91.69

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Folgers Classic Roast Consumer Demographics

demographic
index
Female
100
Male
98
<24
62
25-34
84
35-44
91
45-54
111
55-64
151
65+
196
African American
55
Asian
48
Caucasian
109
Hispanic
91
demographic
index
Has Kids
91
No Kids
119
- $20k
95
$20k-40k
98
$40k-60k
112
$60k-80k
102
$80k-100k
101
$100k-125k
86
$125k +
95
No College
127
College
99
Adv. Degree
73

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Folgers Classic Roast Basket Affinity & Size

brand
basket affinity
Dixie 6.2x
Coffee-mate 5.7x
Jif 4.3x
Taylor Farms 4.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
337

Where is Folgers Classic Roast Purchased?

channels
index
Club
453
Dollar
199
Drug
40
Food
52
Gas & Convenience
13
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
Marlboro 1.5x
Sunbeam 1.4x
Bud Light 1.4x

How Did They Pay?

method
index
Cash
100
Credit
99
Debit
101
Food Stamps
116

When is Folgers Classic Roast Purchased?

day of week
Sun
14.1%
Mon
14.1%
Tue
12.9%
Wed
13.4%
Thu
13.4%
Fri
14.6%
Sat
17.3%
time of day
Morning
17.8%
Noon
20.6%
Afternoon
36.2%
Evening
21.9%
Late
3.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Folgers Classic Roast consumers purchase?

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Why do Folgers Classic Roast consumers try new brands?

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Where do Folgers Classic Roast consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Folgers Classic Roast Target Market

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Who actually buys Folgers Classic Roast? Do these consumers match the intended target market of Folgers Classic Roast?

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What motivates the target market to purchase Folgers Classic Roast?

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What other target market should Folgers Classic Roast look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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