Folgers Gourmet Selections Consumer Insights

Who buys Folgers Gourmet Selections?

A Folgers Gourmet Selections consumer is generally median income, Caucasian, and senior age. Folgers Gourmet Selections consumers are more likely to purchase Folgers Gourmet Selections during larger pantry stocking trips. Brands such as International Delight, Coffee-mate, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Folgers Gourmet Selections Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.98
% of Basket $ (median)
12.1%
Total Basket $ (median)
$82.46

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Folgers Gourmet Selections Consumer Demographics

demographic
index
Female
101
Male
88
<24
58
25-34
87
35-44
89
45-54
114
55-64
146
65+
187
African American
52
Asian
33
Caucasian
115
Hispanic
60
demographic
index
Has Kids
93
No Kids
116
- $20k
65
$20k-40k
89
$40k-60k
100
$60k-80k
114
$80k-100k
107
$100k-125k
107
$125k +
103
No College
103
College
100
Adv. Degree
94

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Folgers Gourmet Selections Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
410

Where is Folgers Gourmet Selections Purchased?

channels
index
Club
193
Dollar
152
Drug
52
Food
35
Gas & Convenience
2
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
International Delight 1.5x
Ro-Tel 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
93
Credit
89
Debit
114
Food Stamps
100

When is Folgers Gourmet Selections Purchased?

day of week
Sun
16.7%
Mon
13.1%
Tue
11.8%
Wed
11.7%
Thu
11.7%
Fri
15.6%
Sat
19.2%
time of day
Morning
16.9%
Noon
17.8%
Afternoon
35.4%
Evening
24.7%
Late
5.2%

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Find Answers to Questions

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Which brands do Folgers Gourmet Selections consumers switch to?

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Why do consumers stop buying Folgers Gourmet Selections products?

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Which retailers do Folgers Gourmet Selections shoppers prefer to shop at?

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What motivates consumers to try Folgers Gourmet Selections products?

Research the Folgers Gourmet Selections Target Market

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Who actually buys Folgers Gourmet Selections? Do these consumers match the intended target market of Folgers Gourmet Selections?

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What motivates the target market to buy Folgers Gourmet Selections?

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What other target market should Folgers Gourmet Selections look at?

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Which other brands have a similar target market?

About Our Folgers Gourmet Selections Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.