Folgers Gourmet Selections K-Cup Consumer Insights

Who buys Folgers Gourmet Selections K-Cup?

A Folgers Gourmet Selections K-Cup consumer is generally higher income, Caucasian, and older age. Folgers Gourmet Selections K-Cup consumers are more likely to purchase Folgers Gourmet Selections K-Cup during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Perdue, and International Delight also tend to be purchased in the same trip. See sample consumer insights data below.

Folgers Gourmet Selections K-Cup Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
12.2%
Total Basket $ (median)
$73.81

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Folgers Gourmet Selections K-Cup Consumer Demographics

demographic
index
Female
101
Male
92
<24
42
25-34
85
35-44
83
45-54
127
55-64
178
65+
141
African American
59
Asian
25
Caucasian
115
Hispanic
68
demographic
index
Has Kids
90
No Kids
122
- $20k
69
$20k-40k
71
$40k-60k
103
$60k-80k
106
$80k-100k
111
$100k-125k
124
$125k +
111
No College
115
College
97
Adv. Degree
95

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Folgers Gourmet Selections K-Cup Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 5.9x
Perdue 5.6x
International Delight 5.4x
Entenmann's 5.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
428

Where is Folgers Gourmet Selections K-Cup Purchased?

channels
index
Club
6
Drug
84
Food
161
Gas & Convenience
2
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.9x
Maxwell House 1.9x
YoCrunch 1.9x
Weight Watchers Smart Ones 1.8x

How Did They Pay?

method
index
Cash
101
Credit
85
Debit
115
Food Stamps
89

When is Folgers Gourmet Selections K-Cup Purchased?

day of week
Sun
18.6%
Mon
13.9%
Tue
13.6%
Wed
11.1%
Thu
11.6%
Fri
13.9%
Sat
17.4%
time of day
Morning
17.4%
Noon
16.7%
Afternoon
35.3%
Evening
26.4%
Late
4.3%

Get More Folgers Gourmet Selections K-Cup Data

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Find Answers to Questions

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Which brands do Folgers Gourmet Selections K-Cup consumers switch to?

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Why do consumers stop buying Folgers Gourmet Selections K-Cup products?

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Which retailers do Folgers Gourmet Selections K-Cup shoppers prefer to shop at?

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What motivates consumers to try Folgers Gourmet Selections K-Cup products?

Research the Folgers Gourmet Selections K-Cup Target Market

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Who actually buys Folgers Gourmet Selections K-Cup? Do these consumers match the intended target market of Folgers Gourmet Selections K-Cup?

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What motivates the target market to buy Folgers Gourmet Selections K-Cup?

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What other target market should Folgers Gourmet Selections K-Cup look at?

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Which other brands have a similar target market?

About Our Folgers Gourmet Selections K-Cup Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.