Folgers Gourmet Selections K-Cup Consumer Insights

Who buys Folgers Gourmet Selections K-Cup? A Folgers Gourmet Selections K-Cup consumer is generally higher income, Caucasian, and older age. Folgers Gourmet Selections K-Cup consumers are more likely to purchase Folgers Gourmet Selections K-Cup during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Perdue, and International Delight also tend to be purchased in the same trip. Sample consumer insights data below.

Folgers Gourmet Selections K-Cup Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
12.2%
Total Basket $ (median)
$73.81

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Folgers Gourmet Selections K-Cup Consumer Demographics

demographic
index
Female
101
Male
92
<24
42
25-34
85
35-44
83
45-54
127
55-64
178
65+
141
African American
59
Asian
25
Caucasian
115
Hispanic
68
demographic
index
Has Kids
90
No Kids
122
- $20k
69
$20k-40k
71
$40k-60k
103
$60k-80k
106
$80k-100k
111
$100k-125k
124
$125k +
111
No College
115
College
97
Adv. Degree
95

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Folgers Gourmet Selections K-Cup Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 5.9x
Perdue 5.6x
International Delight 5.4x
Entenmann's 5.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
428

Where is Folgers Gourmet Selections K-Cup Purchased?

channels
index
Club
6
Drug
84
Food
161
Gas & Convenience
2
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.9x
Maxwell House 1.9x
YoCrunch 1.9x
Weight Watchers Smart Ones 1.8x

How Did They Pay?

method
index
Cash
101
Credit
85
Debit
115
Food Stamps
89

When is Folgers Gourmet Selections K-Cup Purchased?

day of week
Sun
18.6%
Mon
13.9%
Tue
13.6%
Wed
11.1%
Thu
11.6%
Fri
13.9%
Sat
17.4%
time of day
Morning
17.4%
Noon
16.7%
Afternoon
35.3%
Evening
26.4%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Folgers Gourmet Selections K-Cup consumers purchase?

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Why do Folgers Gourmet Selections K-Cup consumers try new brands?

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Where do Folgers Gourmet Selections K-Cup consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Folgers Gourmet Selections K-Cup Target Market

Arrow and target

Who actually buys Folgers Gourmet Selections K-Cup? Do these consumers match the intended target market of Folgers Gourmet Selections K-Cup?

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What motivates the target market to purchase Folgers Gourmet Selections K-Cup?

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What other target market should Folgers Gourmet Selections K-Cup look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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