Folgers Instant Coffee Crystals Consumer Insights

Who buys Folgers Instant Coffee Crystals? A Folgers Instant Coffee Crystals consumer is generally very low income, Asian, and older age. Folgers Instant Coffee Crystals consumers are more likely to purchase Folgers Instant Coffee Crystals during larger pantry stocking trips. Brands such as Coffee-mate, Bar-S, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Folgers Instant Coffee Crystals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$62.79

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  • Recent demographic data

Folgers Instant Coffee Crystals Consumer Demographics

demographic
index
Female
98
Male
120
<24
145
25-34
102
35-44
85
45-54
93
55-64
153
65+
144
African American
164
Asian
279
Caucasian
68
Hispanic
169
demographic
index
Has Kids
89
No Kids
126
- $20k
170
$20k-40k
139
$40k-60k
108
$60k-80k
98
$80k-100k
69
$100k-125k
74
$125k +
50
No College
134
College
98
Adv. Degree
69

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Folgers Instant Coffee Crystals Basket Affinity & Size

brand
basket affinity
Coffee-mate 6.8x
Bar-S 6.0x
Libby's 5.9x
Blue Bonnet 5.1x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
328

Where is Folgers Instant Coffee Crystals Purchased?

channels
index
Club
227
Dollar
183
Drug
195
Food
64
Gas & Convenience
7
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Marlboro 1.6x
Bar-S 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
149
Credit
78
Debit
80
Food Stamps
237

When is Folgers Instant Coffee Crystals Purchased?

day of week
Sun
15.6%
Mon
13.9%
Tue
14.2%
Wed
12.7%
Thu
12.8%
Fri
14.7%
Sat
16.2%
time of day
Morning
15.3%
Noon
18.4%
Afternoon
35.0%
Evening
25.5%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Folgers Instant Coffee Crystals consumers purchase?

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Why do Folgers Instant Coffee Crystals consumers try new brands?

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Where do Folgers Instant Coffee Crystals consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Folgers Instant Coffee Crystals Target Market

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Who actually buys Folgers Instant Coffee Crystals? Do these consumers match the intended target market of Folgers Instant Coffee Crystals?

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What motivates the target market to purchase Folgers Instant Coffee Crystals?

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What other target market should Folgers Instant Coffee Crystals look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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