Folgers Instant Coffee Crystals Consumer Insights

Who buys Folgers Instant Coffee Crystals?

A Folgers Instant Coffee Crystals consumer is generally very low income, Asian, and older age. Folgers Instant Coffee Crystals consumers are more likely to purchase Folgers Instant Coffee Crystals during larger pantry stocking trips. Brands such as Coffee-mate, Bar-S, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Folgers Instant Coffee Crystals Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$62.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Folgers Instant Coffee Crystals Consumer Demographics

demographic
index
Female
98
Male
120
<24
145
25-34
102
35-44
85
45-54
93
55-64
153
65+
144
African American
164
Asian
279
Caucasian
68
Hispanic
169
demographic
index
Has Kids
89
No Kids
126
- $20k
170
$20k-40k
139
$40k-60k
108
$60k-80k
98
$80k-100k
69
$100k-125k
74
$125k +
50
No College
134
College
98
Adv. Degree
69

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Folgers Instant Coffee Crystals Basket Affinity & Size

brand
basket affinity
Coffee-mate 6.8x
Bar-S 6.0x
Libby's 5.9x
Blue Bonnet 5.1x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
328

Where is Folgers Instant Coffee Crystals Purchased?

channels
index
Club
227
Dollar
183
Drug
195
Food
64
Gas & Convenience
7
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Marlboro 1.6x
Bar-S 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
149
Credit
78
Debit
80
Food Stamps
237

When is Folgers Instant Coffee Crystals Purchased?

day of week
Sun
15.6%
Mon
13.9%
Tue
14.2%
Wed
12.7%
Thu
12.8%
Fri
14.7%
Sat
16.2%
time of day
Morning
15.3%
Noon
18.4%
Afternoon
35.0%
Evening
25.5%
Late
5.8%

Get More Folgers Instant Coffee Crystals Data

Contact us for the latest Folgers Instant Coffee Crystals consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Folgers Instant Coffee Crystals consumers switch to?

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Why do consumers stop buying Folgers Instant Coffee Crystals products?

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Which retailers do Folgers Instant Coffee Crystals shoppers prefer to shop at?

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What motivates consumers to try Folgers Instant Coffee Crystals products?

Research the Folgers Instant Coffee Crystals Target Market

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Who actually buys Folgers Instant Coffee Crystals? Do these consumers match the intended target market of Folgers Instant Coffee Crystals?

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What motivates the target market to buy Folgers Instant Coffee Crystals?

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What other target market should Folgers Instant Coffee Crystals look at?

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Which other brands have a similar target market?

About Our Folgers Instant Coffee Crystals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.