FolkArt Consumer Insights

Who buys FolkArt? A FolkArt consumer is generally lower income, Hispanic, and adolescent age. FolkArt consumers are more likely to purchase FolkArt during larger pantry stocking trips. Brands such as Hefty, Ro-Tel, and Digiorno also tend to be purchased in the same trip. Sample consumer insights data below.

FolkArt Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
5.8%
Total Basket $ (median)
$34.10

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

FolkArt Consumer Demographics

demographic
index
Female
103
Male
68
<24
131
25-34
112
35-44
98
45-54
91
55-64
89
65+
75
African American
36
Asian
27
Caucasian
109
Hispanic
111
demographic
index
Has Kids
104
No Kids
91
- $20k
120
$20k-40k
124
$40k-60k
107
$60k-80k
99
$80k-100k
104
$100k-125k
74
$125k +
63
No College
112
College
102
Adv. Degree
76

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FolkArt Basket Affinity & Size

brand
basket affinity
Hefty 6.9x
Ro-Tel 6.7x
Digiorno 5.5x
Diet Dr Pepper 5.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
304

Where is FolkArt Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Sunbeam 1.7x
Sunny Meadow 1.6x
Gerber Graduates 1.6x

How Did They Pay?

method
index
Cash
98
Credit
77
Debit
124
Food Stamps
117

When is FolkArt Purchased?

day of week
Sun
14.7%
Mon
16.1%
Tue
11.8%
Wed
12.1%
Thu
11.8%
Fri
15.5%
Sat
18.1%
time of day
Morning
13.8%
Noon
16.2%
Afternoon
35.9%
Evening
25.0%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do FolkArt consumers purchase?

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Why do FolkArt consumers try new brands?

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Where do FolkArt consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the FolkArt Target Market

Arrow and target

Who actually buys FolkArt? Do these consumers match the intended target market of FolkArt?

Thought bubble

What motivates the target market to purchase FolkArt?

magnifying glass

What other target market should FolkArt look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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