FolkArt Consumer Insights

Who buys FolkArt?

A FolkArt consumer is generally lower income, Hispanic, and adolescent age. FolkArt consumers are more likely to purchase FolkArt during larger pantry stocking trips. Brands such as Hefty, Ro-Tel, and Digiorno also tend to be purchased in the same trip. See sample consumer insights data below.

FolkArt Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.97
% of Basket $ (median)
5.8%
Total Basket $ (median)
$34.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

FolkArt Consumer Demographics

demographic
index
Female
103
Male
68
<24
131
25-34
112
35-44
98
45-54
91
55-64
89
65+
75
African American
36
Asian
27
Caucasian
109
Hispanic
111
demographic
index
Has Kids
104
No Kids
91
- $20k
120
$20k-40k
124
$40k-60k
107
$60k-80k
99
$80k-100k
104
$100k-125k
74
$125k +
63
No College
112
College
102
Adv. Degree
76

Understand FolkArt Consumer Behavior

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FolkArt Basket Affinity & Size

brand
basket affinity
Hefty 6.9x
Ro-Tel 6.7x
Digiorno 5.5x
Diet Dr Pepper 5.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
304

Where is FolkArt Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Sunbeam 1.7x
Sunny Meadow 1.6x
Gerber Graduates 1.6x

How Did They Pay?

method
index
Cash
98
Credit
77
Debit
124
Food Stamps
117

When is FolkArt Purchased?

day of week
Sun
14.7%
Mon
16.1%
Tue
11.8%
Wed
12.1%
Thu
11.8%
Fri
15.5%
Sat
18.1%
time of day
Morning
13.8%
Noon
16.2%
Afternoon
35.9%
Evening
25.0%
Late
9.0%

Get More FolkArt Data

Contact us for the latest FolkArt consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do FolkArt consumers switch to?

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Why do consumers stop buying FolkArt products?

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Which retailers do FolkArt shoppers prefer to shop at?

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What motivates consumers to try FolkArt products?

Research the FolkArt Target Market

Arrow and target

Who actually buys FolkArt? Do these consumers match the intended target market of FolkArt?

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What motivates the target market to buy FolkArt?

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What other target market should FolkArt look at?

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Which other brands have a similar target market?

About Our FolkArt Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.