FolkArt Consumer Insights

Who buys FolkArt?

A FolkArt consumer is generally lower income, Hispanic, and adolescent age. FolkArt consumers are more likely to purchase FolkArt during larger pantry stocking trips. Brands such as Hefty, Ro-Tel, and Digiorno also tend to be purchased in the same trip. See sample consumer insights data below.

FolkArt Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
5.8%
Total Basket $ (median)
$34.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

FolkArt Consumer Demographics

demographic
index
Female
103
Male
68
<24
131
25-34
112
35-44
98
45-54
91
55-64
89
65+
75
African American
36
Asian
27
Caucasian
109
Hispanic
111
demographic
index
Has Kids
104
No Kids
91
- $20k
120
$20k-40k
124
$40k-60k
107
$60k-80k
99
$80k-100k
104
$100k-125k
74
$125k +
63
No College
112
College
102
Adv. Degree
76

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FolkArt Basket Affinity & Size

brand
basket affinity
Hefty 6.9x
Ro-Tel 6.7x
Digiorno 5.5x
Diet Dr Pepper 5.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
304

Where is FolkArt Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Sunbeam 1.7x
Sunny Meadow 1.6x
Gerber Graduates 1.6x

How Did They Pay?

method
index
Cash
98
Credit
77
Debit
124
Food Stamps
117

When is FolkArt Purchased?

day of week
Sun
14.7%
Mon
16.1%
Tue
11.8%
Wed
12.1%
Thu
11.8%
Fri
15.5%
Sat
18.1%
time of day
Morning
13.8%
Noon
16.2%
Afternoon
35.9%
Evening
25.0%
Late
9.0%

About Our FolkArt Consumer Insights

How do we know who buys FolkArt? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the FolkArt consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.