Food For Life Consumer Insights

Who buys Food For Life? Food For Life consumers are generally very high income, Caucasian, and senior age. Food For Life consumers are more likely to purchase Food For Life during larger pantry stocking trips. Brands such as Fresh Selections, Almond Breeze, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Food For Life Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.69
% of Basket $ (median)
7.5%
Total Basket $ (median)
$62.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Food For Life Consumer Demographics

demographic
index
Female
96
Male
137
<24
74
25-34
88
35-44
106
45-54
79
55-64
131
65+
229
African American
62
Asian
33
Caucasian
110
Hispanic
78
demographic
index
Has Kids
84
No Kids
137
- $20k
79
$20k-40k
93
$40k-60k
79
$60k-80k
124
$80k-100k
83
$100k-125k
113
$125k +
125
No College
68
College
94
Adv. Degree
165

Understand Food For Life Consumer Behavior

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Food For Life Basket Affinity & Size

brand
basket affinity
Fresh Selections 24.8x
Almond Breeze 15.4x
Horizon Organic 13.5x
Silk 8.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
406

Where is Food For Life Purchased?

channels
index
Drug
23
Food
259
Gas & Convenience
9
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.2x
Horizon Organic 1.9x
Almond Breeze 1.9x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
96
Credit
138
Debit
76
Food Stamps
43

When is Food For Life Purchased?

day of week
Sun
20.0%
Mon
15.3%
Tue
12.4%
Wed
12.8%
Thu
10.9%
Fri
12.9%
Sat
15.7%
time of day
Morning
15.2%
Noon
15.1%
Afternoon
33.6%
Evening
28.8%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Food For Life consumers purchase?

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Why do Food For Life consumers try new brands?

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Where do Food For Life consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Food For Life Target Market

Arrow and target

Who actually buys Food For Life? Do these consumers match the intended target market of Food For Life?

Thought bubble

What motivates the target market to purchase Food For Life?

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What other target market should Food For Life look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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