Food For Life Consumer Insights

Who buys Food For Life?

A Food For Life consumer is generally very high income, Caucasian, and senior age. Food For Life consumers are more likely to purchase Food For Life during larger pantry stocking trips. Brands such as Fresh Selections, Almond Breeze, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Food For Life Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.69
% of Basket $ (median)
7.5%
Total Basket $ (median)
$62.82

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Food For Life Consumer Demographics

demographic
index
Female
96
Male
137
<24
74
25-34
88
35-44
106
45-54
79
55-64
131
65+
229
African American
62
Asian
33
Caucasian
110
Hispanic
78
demographic
index
Has Kids
84
No Kids
137
- $20k
79
$20k-40k
93
$40k-60k
79
$60k-80k
124
$80k-100k
83
$100k-125k
113
$125k +
125
No College
68
College
94
Adv. Degree
165

Understand Food For Life Consumer Behavior

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Food For Life Basket Affinity & Size

brand
basket affinity
Fresh Selections 24.8x
Almond Breeze 15.4x
Horizon Organic 13.5x
Silk 8.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
406

Where is Food For Life Purchased?

channels
index
Drug
23
Food
259
Gas & Convenience
9
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.2x
Horizon Organic 1.9x
Almond Breeze 1.9x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
96
Credit
138
Debit
76
Food Stamps
43

When is Food For Life Purchased?

day of week
Sun
20.0%
Mon
15.3%
Tue
12.4%
Wed
12.8%
Thu
10.9%
Fri
12.9%
Sat
15.7%
time of day
Morning
15.2%
Noon
15.1%
Afternoon
33.6%
Evening
28.8%
Late
7.2%

About Our Food For Life Consumer Insights

How do we know who buys Food For Life? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Food For Life consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.