Food For Life Consumer Insights

Who buys Food For Life?

A Food For Life consumer is generally very high income, Caucasian, and senior age. Food For Life consumers are more likely to purchase Food For Life during larger pantry stocking trips. Brands such as Fresh Selections, Almond Breeze, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Food For Life Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.69
% of Basket $ (median)
7.5%
Total Basket $ (median)
$62.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Food For Life Consumer Demographics

demographic
index
Female
96
Male
137
<24
74
25-34
88
35-44
106
45-54
79
55-64
131
65+
229
African American
62
Asian
33
Caucasian
110
Hispanic
78
demographic
index
Has Kids
84
No Kids
137
- $20k
79
$20k-40k
93
$40k-60k
79
$60k-80k
124
$80k-100k
83
$100k-125k
113
$125k +
125
No College
68
College
94
Adv. Degree
165

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Food For Life Basket Affinity & Size

brand
basket affinity
Fresh Selections 24.8x
Almond Breeze 15.4x
Horizon Organic 13.5x
Silk 8.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
406

Where is Food For Life Purchased?

channels
index
Drug
23
Food
259
Gas & Convenience
9
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.2x
Horizon Organic 1.9x
Almond Breeze 1.9x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
96
Credit
138
Debit
76
Food Stamps
43

When is Food For Life Purchased?

day of week
Sun
20.0%
Mon
15.3%
Tue
12.4%
Wed
12.8%
Thu
10.9%
Fri
12.9%
Sat
15.7%
time of day
Morning
15.2%
Noon
15.1%
Afternoon
33.6%
Evening
28.8%
Late
7.2%

Get More Food For Life Data

Contact us for the latest Food For Life consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Food For Life consumers switch to?

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Why do consumers stop buying Food For Life products?

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Which retailers do Food For Life shoppers prefer to shop at?

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What motivates consumers to try Food For Life products?

Research the Food For Life Target Market

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Who actually buys Food For Life? Do these consumers match the intended target market of Food For Life?

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What motivates the target market to purchase Food For Life?

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What other target market should Food For Life look at?

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Which other brands have a similar target market?

About Our Food For Life Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.