Foodsaver Consumer Insights

Who buys Foodsaver?

A Foodsaver consumer is generally slightly higher income, Caucasian, and senior age. Foodsaver consumers are more likely to purchase Foodsaver during larger pantry stocking trips. Brands such as Sunbeam, Ziploc, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Foodsaver Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$21.94
% of Basket $ (median)
29.4%
Total Basket $ (median)
$74.53

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Foodsaver Consumer Demographics

demographic
index
Female
100
Male
97
<24
49
25-34
83
35-44
85
45-54
118
55-64
168
65+
207
African American
53
Asian
100
Caucasian
109
Hispanic
49
demographic
index
Has Kids
83
No Kids
139
- $20k
90
$20k-40k
92
$40k-60k
101
$60k-80k
97
$80k-100k
117
$100k-125k
87
$125k +
113
No College
112
College
101
Adv. Degree
79

Understand Foodsaver Consumer Behavior

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Foodsaver Basket Affinity & Size

brand
basket affinity
Sunbeam 15.0x
Ziploc 9.5x
Dixie 7.7x
Cascade 7.4x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
234

Where is Foodsaver Purchased?

channels
index
Club
550
Food
3
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Bud Light 1.4x
French's 1.4x
Libby's 1.4x

How Did They Pay?

method
index
Cash
73
Credit
115
Debit
111
Food Stamps
36

When is Foodsaver Purchased?

day of week
Sun
19.0%
Mon
11.7%
Tue
12.4%
Wed
9.5%
Thu
13.7%
Fri
13.2%
Sat
20.5%
time of day
Morning
13.9%
Noon
22.0%
Afternoon
39.2%
Evening
21.2%
Late
3.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Foodsaver consumers purchase?

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Why do Foodsaver consumers try new brands?

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Where do Foodsaver consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Foodsaver Target Market

Arrow and target

Who actually buys Foodsaver? Do these consumers match the intended target market of Foodsaver?

Thought bubble

What motivates the target market to purchase Foodsaver?

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What other target market should Foodsaver look at?

venn diagram

Which other brands have a similar target market?

About Our Foodsaver Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.