Formula 409 Consumer Insights

Who buys Formula 409?

A Formula 409 consumer is generally slightly lower income, Hispanic, and adolescent age. Formula 409 consumers are more likely to purchase Formula 409 during larger pantry stocking trips. Brands such as Lysol, Febreze, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Formula 409 Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.0%
Total Basket $ (median)
$49.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Formula 409 Consumer Demographics

demographic
index
Female
99
Male
115
<24
136
25-34
105
35-44
92
45-54
102
55-64
107
65+
93
African American
58
Asian
82
Caucasian
101
Hispanic
131
demographic
index
Has Kids
96
No Kids
109
- $20k
100
$20k-40k
91
$40k-60k
117
$60k-80k
97
$80k-100k
98
$100k-125k
87
$125k +
105
No College
90
College
105
Adv. Degree
89

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Formula 409 Basket Affinity & Size

brand
basket affinity
Lysol 11.0x
Febreze 8.9x
Swiffer 8.3x
Cascade 6.2x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
331

Where is Formula 409 Purchased?

channels
index
Beauty
6
Club
123
Dollar
356
Drug
47
Food
72
Gas & Convenience
134
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.4x
Oroweat 1.3x
Marlboro Gold Pack 1.3x
Swiffer 1.3x

How Did They Pay?

method
index
Cash
108
Credit
124
Debit
85
Food Stamps
32

When is Formula 409 Purchased?

day of week
Sun
17.7%
Mon
14.7%
Tue
13.7%
Wed
12.1%
Thu
11.0%
Fri
13.2%
Sat
17.6%
time of day
Morning
16.3%
Noon
18.8%
Afternoon
35.9%
Evening
23.5%
Late
5.4%

Get More Formula 409 Data

Contact us for the latest Formula 409 consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Formula 409 consumers switch to?

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Why do consumers stop buying Formula 409 products?

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Which retailers do Formula 409 shoppers prefer to shop at?

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What motivates consumers to try Formula 409 products?

Research the Formula 409 Target Market

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Who actually buys Formula 409? Do these consumers match the intended target market of Formula 409?

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What motivates the target market to buy Formula 409?

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What other target market should Formula 409 look at?

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Which other brands have a similar target market?

About Our Formula 409 Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.