Foster Farms Consumer Insights

Who buys Foster Farms?

A Foster Farms consumer is generally very low income, Asian, and adolescent age. Foster Farms consumers are more likely to purchase Foster Farms during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Bar-S, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Foster Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
8.5%
Total Basket $ (median)
$70.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Foster Farms Consumer Demographics

demographic
index
Female
99
Male
106
<24
127
25-34
113
35-44
101
45-54
87
55-64
84
65+
78
African American
73
Asian
193
Caucasian
82
Hispanic
171
demographic
index
Has Kids
108
No Kids
81
- $20k
116
$20k-40k
108
$40k-60k
98
$60k-80k
96
$80k-100k
100
$100k-125k
98
$125k +
91
No College
99
College
105
Adv. Degree
76

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Foster Farms Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 5.8x
Bar-S 5.8x
Oroweat 5.4x
Yoplait Go-Gurt 4.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
447

Where is Foster Farms Purchased?

channels
index
Beauty
1
Club
344
Dollar
2
Drug
4
Food
120
Gas & Convenience
9
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Bar-S 1.5x
Fresh Selections 1.5x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
114
Credit
73
Debit
110
Food Stamps
181

When is Foster Farms Purchased?

day of week
Sun
18.2%
Mon
14.8%
Tue
13.0%
Wed
11.4%
Thu
11.1%
Fri
14.6%
Sat
16.8%
time of day
Morning
12.3%
Noon
19.1%
Afternoon
36.7%
Evening
27.2%
Late
4.7%

Get More Foster Farms Data

Contact us for the latest Foster Farms consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Foster Farms consumers switch to?

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Why do consumers stop buying Foster Farms products?

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Which retailers do Foster Farms shoppers prefer to shop at?

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What motivates consumers to try Foster Farms products?

Research the Foster Farms Target Market

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Who actually buys Foster Farms? Do these consumers match the intended target market of Foster Farms?

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What motivates the target market to purchase Foster Farms?

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What other target market should Foster Farms look at?

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Which other brands have a similar target market?

About Our Foster Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.