Fosters Consumer Insights

Who buys Fosters? A Fosters consumer is generally very low income, Hispanic, and adolescent age. Fosters consumers are more likely to purchase Fosters during mid to large sized trips. Brands such as King's Hawaiian, Scott, and Yoplait Light also tend to be purchased in the same trip. Sample consumer insights data below.

Fosters Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
15.3%
Total Basket $ (median)
$19.64

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fosters Consumer Demographics

demographic
index
Female
85
Male
246
<24
346
25-34
80
35-44
102
45-54
95
55-64
93
65+
58
African American
57
Asian
104
Caucasian
82
Hispanic
218
demographic
index
Has Kids
90
No Kids
123
- $20k
256
$20k-40k
120
$40k-60k
90
$60k-80k
63
$80k-100k
85
$100k-125k
82
$125k +
78
No College
94
College
109
Adv. Degree
63

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Fosters Basket Affinity & Size

brand
basket affinity
King's Hawaiian 9.6x
Scott 8.6x
Yoplait Light 7.7x
Bud Light 7.4x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
153

Where is Fosters Purchased?

channels
index
Club
3
Dollar
3
Drug
84
Food
208
Gas & Convenience
196
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Monster Energy 2.0x
Bud Light 2.0x
Red Bull 1.9x

How Did They Pay?

method
index
Cash
187
Credit
54
Debit
107
Food Stamps
45

When is Fosters Purchased?

day of week
Sun
14.2%
Mon
12.1%
Tue
12.7%
Wed
11.8%
Thu
16.6%
Fri
15.8%
Sat
16.8%
time of day
Morning
6.5%
Noon
9.7%
Afternoon
32.3%
Evening
40.6%
Late
10.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fosters consumers purchase?

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Why do Fosters consumers try new brands?

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Where do Fosters consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fosters Target Market

Arrow and target

Who actually buys Fosters? Do these consumers match the intended target market of Fosters?

Thought bubble

What motivates the target market to purchase Fosters?

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What other target market should Fosters look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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