Fosters Consumer Insights

Who buys Fosters?

A Fosters consumer is generally very low income, Hispanic, and adolescent age. Fosters consumers are more likely to purchase Fosters during mid to large sized trips. Brands such as King's Hawaiian, Scott, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

Fosters Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
15.3%
Total Basket $ (median)
$19.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fosters Consumer Demographics

demographic
index
Female
85
Male
246
<24
346
25-34
80
35-44
102
45-54
95
55-64
93
65+
58
African American
57
Asian
104
Caucasian
82
Hispanic
218
demographic
index
Has Kids
90
No Kids
123
- $20k
256
$20k-40k
120
$40k-60k
90
$60k-80k
63
$80k-100k
85
$100k-125k
82
$125k +
78
No College
94
College
109
Adv. Degree
63

Understand Fosters Consumer Behavior

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Fosters Basket Affinity & Size

brand
basket affinity
King's Hawaiian 9.6x
Scott 8.6x
Yoplait Light 7.7x
Bud Light 7.4x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
153

Where is Fosters Purchased?

channels
index
Club
3
Dollar
3
Drug
84
Food
208
Gas & Convenience
196
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Monster Energy 2.0x
Bud Light 2.0x
Red Bull 1.9x

How Did They Pay?

method
index
Cash
187
Credit
54
Debit
107
Food Stamps
45

When is Fosters Purchased?

day of week
Sun
14.2%
Mon
12.1%
Tue
12.7%
Wed
11.8%
Thu
16.6%
Fri
15.8%
Sat
16.8%
time of day
Morning
6.5%
Noon
9.7%
Afternoon
32.3%
Evening
40.6%
Late
10.9%

About Our Fosters Consumer Insights

How do we know who buys Fosters? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fosters consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.