Foxy Consumer Insights

Who buys Foxy?

A Foxy consumer is generally very high income, Asian, and senior age. Foxy consumers are more likely to purchase Foxy during larger pantry stocking trips. Brands such as Perdue, Goya, and Land O Lakes also tend to be purchased in the same trip. See sample consumer insights data below.

Foxy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
3.6%
Total Basket $ (median)
$96.02

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Foxy Consumer Demographics

demographic
index
Female
96
Male
138
<24
88
25-34
81
35-44
108
45-54
112
55-64
85
65+
143
African American
50
Asian
132
Caucasian
104
Hispanic
64
demographic
index
Has Kids
102
No Kids
96
- $20k
86
$20k-40k
52
$40k-60k
105
$60k-80k
92
$80k-100k
84
$100k-125k
105
$125k +
192
No College
96
College
100
Adv. Degree
107

Understand Foxy Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Foxy Basket Affinity & Size

brand
basket affinity
Perdue 15.4x
Goya 15.0x
Land O Lakes 11.5x
Nutella 7.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
474

Where is Foxy Purchased?

channels
index
Drug
4
Food
215
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Smart Balance 1.9x
Goya 1.7x
Utz 1.6x

How Did They Pay?

method
index
Cash
100
Credit
168
Debit
38
Food Stamps
112

When is Foxy Purchased?

day of week
Sun
18.3%
Mon
15.5%
Tue
11.1%
Wed
11.6%
Thu
10.2%
Fri
15.5%
Sat
17.8%
time of day
Morning
19.7%
Noon
19.5%
Afternoon
33.1%
Evening
23.8%
Late
3.9%

About Our Foxy Consumer Insights

How do we know who buys Foxy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Foxy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.