Francisco International Consumer Insights

Who buys Francisco International? Francisco International consumers are generally very high income, Hispanic, and upper middle age. Francisco International consumers are more likely to purchase Francisco International during larger pantry stocking trips. Brands such as Oroweat, Sara Lee, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Francisco International Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.8%
Total Basket $ (median)
$72.11

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Francisco International Consumer Demographics

demographic
index
Female
99
Male
113
<24
87
25-34
91
35-44
99
45-54
119
55-64
94
65+
97
African American
41
Asian
123
Caucasian
88
Hispanic
187
demographic
index
Has Kids
108
No Kids
82
- $20k
88
$20k-40k
86
$40k-60k
75
$60k-80k
119
$80k-100k
89
$100k-125k
114
$125k +
138
No College
102
College
104
Adv. Degree
79

Understand Francisco International Consumer Behavior

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Francisco International Basket Affinity & Size

brand
basket affinity
Oroweat 11.7x
Sara Lee 7.2x
Bertolli 6.0x
Green Giant 5.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
437

Where is Francisco International Purchased?

channels
index
Club
70
Drug
0
Food
124
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.6x
Red Bull 2.1x
Skippy 2.0x
Gold Peak 1.8x

How Did They Pay?

method
index
Cash
168
Credit
57
Debit
105
Food Stamps
115

When is Francisco International Purchased?

day of week
Sun
19.7%
Mon
14.4%
Tue
11.9%
Wed
12.1%
Thu
11.4%
Fri
13.3%
Sat
17.2%
time of day
Morning
15.0%
Noon
19.3%
Afternoon
35.7%
Evening
24.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Francisco International consumers purchase?

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Why do Francisco International consumers try new brands?

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Where do Francisco International consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Francisco International Target Market

Arrow and target

Who actually buys Francisco International? Do these consumers match the intended target market of Francisco International?

Thought bubble

What motivates the target market to purchase Francisco International?

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What other target market should Francisco International look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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