Franken Berry Consumer Insights

Who buys Franken Berry?

A Franken Berry consumer is generally slightly lower income, Caucasian, and lower middle age. Franken Berry consumers are more likely to purchase Franken Berry during larger pantry stocking trips. Brands such as Archer Farms, Kool-Aid, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Franken Berry Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.3%
Total Basket $ (median)
$58.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Franken Berry Consumer Demographics

demographic
index
Female
100
Male
98
<24
69
25-34
86
35-44
133
45-54
94
55-64
34
65+
24
African American
56
Asian
27
Caucasian
111
Hispanic
96
demographic
index
Has Kids
118
No Kids
60
- $20k
94
$20k-40k
100
$40k-60k
115
$60k-80k
93
$80k-100k
107
$100k-125k
101
$125k +
80
No College
103
College
104
Adv. Degree
76

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Franken Berry Basket Affinity & Size

brand
basket affinity
Archer Farms 7.4x
Kool-Aid 5.8x
Totino's Pizza Rolls 5.6x
YoCrunch 5.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
394

Where is Franken Berry Purchased?

channels
index
Dollar
2
Drug
62
Food
53
Gas & Convenience
2
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.8x
General Mills Lucky Charms 1.7x
Kelloggs Pop Tarts 1.7x
Cinnamon Toast Crunch 1.6x

How Did They Pay?

method
index
Cash
84
Credit
88
Debit
112
Food Stamps
170

When is Franken Berry Purchased?

day of week
Sun
16.0%
Mon
12.0%
Tue
12.8%
Wed
13.6%
Thu
12.0%
Fri
13.9%
Sat
19.6%
time of day
Morning
13.2%
Noon
14.6%
Afternoon
33.9%
Evening
31.9%
Late
6.3%

About Our Franken Berry Consumer Insights

How do we know who buys Franken Berry? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Franken Berry consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.