Frankford Consumer Insights

Who buys Frankford? A Frankford consumer is generally very low income, Hispanic, and young adult age. Frankford consumers are more likely to purchase Frankford during larger pantry stocking trips. Brands such as Cadbury, Reese's, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Frankford Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.8%
Total Basket $ (median)
$69.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Frankford Consumer Demographics

demographic
index
Female
103
Male
72
<24
55
25-34
117
35-44
109
45-54
87
55-64
69
65+
45
African American
78
Asian
34
Caucasian
107
Hispanic
117
demographic
index
Has Kids
119
No Kids
57
- $20k
117
$20k-40k
116
$40k-60k
104
$60k-80k
108
$80k-100k
94
$100k-125k
95
$125k +
60
No College
143
College
96
Adv. Degree
67

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Frankford Basket Affinity & Size

brand
basket affinity
Cadbury 25.4x
Reese's 23.7x
Skittles 16.4x
Hershey's Kisses 15.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
436

Where is Frankford Purchased?

channels
index
Dollar
57
Drug
47
Food
1
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.0x
Dannon Danimals 1.9x
Totino's Party Pizza 1.8x
YoCrunch 1.8x

How Did They Pay?

method
index
Cash
102
Credit
77
Debit
118
Food Stamps
147

When is Frankford Purchased?

day of week
Sun
13.6%
Mon
11.1%
Tue
10.1%
Wed
14.1%
Thu
14.3%
Fri
17.5%
Sat
19.1%
time of day
Morning
15.2%
Noon
14.7%
Afternoon
36.9%
Evening
23.0%
Late
10.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Frankford consumers purchase?

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Why do Frankford consumers try new brands?

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Where do Frankford consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Frankford Target Market

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Who actually buys Frankford? Do these consumers match the intended target market of Frankford?

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What motivates the target market to purchase Frankford?

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What other target market should Frankford look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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