Frankford Consumer Insights

Who buys Frankford?

A Frankford consumer is generally very low income, Hispanic, and young adult age. Frankford consumers are more likely to purchase Frankford during larger pantry stocking trips. Brands such as Cadbury, Reese's, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Frankford Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.8%
Total Basket $ (median)
$69.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Frankford Consumer Demographics

demographic
index
Female
103
Male
72
<24
55
25-34
117
35-44
109
45-54
87
55-64
69
65+
45
African American
78
Asian
34
Caucasian
107
Hispanic
117
demographic
index
Has Kids
119
No Kids
57
- $20k
117
$20k-40k
116
$40k-60k
104
$60k-80k
108
$80k-100k
94
$100k-125k
95
$125k +
60
No College
143
College
96
Adv. Degree
67

Understand Frankford Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Frankford Basket Affinity & Size

brand
basket affinity
Cadbury 25.4x
Reese's 23.7x
Skittles 16.4x
Hershey's Kisses 15.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
436

Where is Frankford Purchased?

channels
index
Dollar
57
Drug
47
Food
1
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.0x
Dannon Danimals 1.9x
Totino's Party Pizza 1.8x
YoCrunch 1.8x

How Did They Pay?

method
index
Cash
102
Credit
77
Debit
118
Food Stamps
147

When is Frankford Purchased?

day of week
Sun
13.6%
Mon
11.1%
Tue
10.1%
Wed
14.1%
Thu
14.3%
Fri
17.5%
Sat
19.1%
time of day
Morning
15.2%
Noon
14.7%
Afternoon
36.9%
Evening
23.0%
Late
10.1%

About Our Frankford Consumer Insights

How do we know who buys Frankford? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Frankford consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.