FRANKS Consumer Insights

Who buys FRANKS?

A FRANKS consumer is generally lower income, Caucasian, and lower middle age. FRANKS consumers are more likely to purchase FRANKS during larger pantry stocking trips. Brands such as Johnsonville, Vlasic, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

FRANKS Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.1%
Total Basket $ (median)
$62.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

FRANKS Consumer Demographics

demographic
index
Female
101
Male
92
<24
55
25-34
92
35-44
118
45-54
89
55-64
93
65+
73
African American
64
Asian
23
Caucasian
110
Hispanic
91
demographic
index
Has Kids
108
No Kids
81
- $20k
106
$20k-40k
118
$40k-60k
95
$60k-80k
96
$80k-100k
115
$100k-125k
103
$125k +
66
No College
113
College
104
Adv. Degree
64

Understand FRANKS Consumer Behavior

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FRANKS Basket Affinity & Size

brand
basket affinity
Johnsonville 10.0x
Vlasic 7.2x
Farmers Market 6.5x
French's 6.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
498

Where is FRANKS Purchased?

channels
index
Club
51
Dollar
1
Drug
64
Food
28
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Oroweat 1.7x
Maruchan Ramen 1.7x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
113
Credit
86
Debit
99
Food Stamps
186

When is FRANKS Purchased?

day of week
Sun
18.2%
Mon
13.7%
Tue
9.7%
Wed
11.6%
Thu
11.2%
Fri
16.0%
Sat
19.6%
time of day
Morning
13.6%
Noon
20.0%
Afternoon
35.4%
Evening
23.1%
Late
7.9%

About Our FRANKS Consumer Insights

How do we know who buys FRANKS? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the FRANKS consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.