Frank's RedHot Consumer Insights

Who buys Frank's RedHot?

A Frank's RedHot consumer is generally higher income, African American, and young adult age. Frank's RedHot consumers are more likely to purchase Frank's RedHot during larger pantry stocking trips. Brands such as Sweet Baby Ray's, French's, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Frank's RedHot Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.52
% of Basket $ (median)
3.5%
Total Basket $ (median)
$71.62

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Frank's RedHot Consumer Demographics

demographic
index
Female
101
Male
88
<24
118
25-34
119
35-44
99
45-54
91
55-64
75
65+
57
African American
136
Asian
56
Caucasian
105
Hispanic
82
demographic
index
Has Kids
99
No Kids
103
- $20k
90
$20k-40k
105
$40k-60k
106
$60k-80k
97
$80k-100k
98
$100k-125k
113
$125k +
84
No College
97
College
101
Adv. Degree
99

Understand Frank's RedHot Consumer Behavior

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Frank's RedHot Basket Affinity & Size

brand
basket affinity
Sweet Baby Ray's 7.3x
French's 6.3x
Tostitos Scoops 5.9x
Kraft Philadelphia 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
494

Where is Frank's RedHot Purchased?

channels
index
Club
38
Dollar
50
Drug
12
Food
176
Gas & Convenience
9
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.3x
Birds Eye 1.3x
Ro-Tel 1.3x
Perdue 1.3x

How Did They Pay?

method
index
Cash
102
Credit
92
Debit
102
Food Stamps
145

When is Frank's RedHot Purchased?

day of week
Sun
18.7%
Mon
12.3%
Tue
11.5%
Wed
11.0%
Thu
11.0%
Fri
15.2%
Sat
20.3%
time of day
Morning
14.6%
Noon
17.6%
Afternoon
35.6%
Evening
26.6%
Late
5.5%

About Our Frank's RedHot Consumer Insights

How do we know who buys Frank's RedHot? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Frank's RedHot consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.