Frank's RedHot Consumer Insights

Who buys Frank's RedHot?

A Frank's RedHot consumer is generally higher income, African American, and young adult age. Frank's RedHot consumers are more likely to purchase Frank's RedHot during larger pantry stocking trips. Brands such as Sweet Baby Ray's, French's, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Frank's RedHot Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.52
% of Basket $ (median)
3.5%
Total Basket $ (median)
$71.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Frank's RedHot Consumer Demographics

demographic
index
Female
101
Male
88
<24
118
25-34
119
35-44
99
45-54
91
55-64
75
65+
57
African American
136
Asian
56
Caucasian
105
Hispanic
82
demographic
index
Has Kids
99
No Kids
103
- $20k
90
$20k-40k
105
$40k-60k
106
$60k-80k
97
$80k-100k
98
$100k-125k
113
$125k +
84
No College
97
College
101
Adv. Degree
99

Understand Frank's RedHot Consumer Behavior

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Frank's RedHot Basket Affinity & Size

brand
basket affinity
Sweet Baby Ray's 7.3x
French's 6.3x
Tostitos Scoops 5.9x
Kraft Philadelphia 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
494

Where is Frank's RedHot Purchased?

channels
index
Club
38
Dollar
50
Drug
12
Food
176
Gas & Convenience
9
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.3x
Birds Eye 1.3x
Ro-Tel 1.3x
Perdue 1.3x

How Did They Pay?

method
index
Cash
102
Credit
92
Debit
102
Food Stamps
145

When is Frank's RedHot Purchased?

day of week
Sun
18.7%
Mon
12.3%
Tue
11.5%
Wed
11.0%
Thu
11.0%
Fri
15.2%
Sat
20.3%
time of day
Morning
14.6%
Noon
17.6%
Afternoon
35.6%
Evening
26.6%
Late
5.5%

Get More Frank's RedHot Data

Contact us for the latest Frank's RedHot consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Frank's RedHot consumers switch to?

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Why do consumers stop buying Frank's RedHot products?

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Which retailers do Frank's RedHot shoppers prefer to shop at?

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What motivates consumers to try Frank's RedHot products?

Research the Frank's RedHot Target Market

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Who actually buys Frank's RedHot? Do these consumers match the intended target market of Frank's RedHot?

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What motivates the target market to buy Frank's RedHot?

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What other target market should Frank's RedHot look at?

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Which other brands have a similar target market?

About Our Frank's RedHot Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.