Franz Consumer Insights

Who buys Franz?

A Franz consumer is generally lower income, Caucasian, and adolescent age. Franz consumers are more likely to purchase Franz during larger pantry stocking trips. Brands such as Bar-S, Vlasic, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Franz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.7%
Total Basket $ (median)
$53.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Franz Consumer Demographics

demographic
index
Female
100
Male
96
<24
186
25-34
127
35-44
86
45-54
89
55-64
69
65+
125
African American
35
Asian
88
Caucasian
107
Hispanic
66
demographic
index
Has Kids
104
No Kids
90
- $20k
127
$20k-40k
129
$40k-60k
108
$60k-80k
104
$80k-100k
95
$100k-125k
78
$125k +
51
No College
133
College
99
Adv. Degree
66

Understand Franz Consumer Behavior

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Franz Basket Affinity & Size

brand
basket affinity
Bar-S 8.9x
Vlasic 6.7x
Johnsonville 6.6x
Oroweat 5.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
419

Where is Franz Purchased?

channels
index
Club
18
Dollar
1
Drug
0
Food
110
Gas & Convenience
1
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Oroweat 1.9x
Bar-S 1.6x
Marie Callender's 1.5x

How Did They Pay?

method
index
Cash
151
Credit
53
Debit
104
Food Stamps
229

When is Franz Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
12.5%
Wed
12.6%
Thu
12.4%
Fri
13.6%
Sat
17.2%
time of day
Morning
12.8%
Noon
16.2%
Afternoon
35.4%
Evening
28.2%
Late
7.4%

Get More Franz Data

Better understand Franz consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Franz consumers switch to?

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Why do consumers stop buying Franz products?

Store front

Which retailers do Franz shoppers prefer to shop at?

Sale sign

What motivates consumers to try Franz products?

Research the Franz Target Market

Arrow and target

Who actually buys Franz? Do these consumers match the intended target market of Franz?

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What motivates the target market to buy Franz?

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What other target market should Franz look at?

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Which other brands have a similar target market?

About Our Franz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.