Franz Consumer Insights

Who buys Franz?

A Franz consumer is generally lower income, Caucasian, and adolescent age. Franz consumers are more likely to purchase Franz during larger pantry stocking trips. Brands such as Bar-S, Vlasic, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Franz Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.7%
Total Basket $ (median)
$53.13

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Franz Consumer Demographics

demographic
index
Female
100
Male
96
<24
186
25-34
127
35-44
86
45-54
89
55-64
69
65+
125
African American
35
Asian
88
Caucasian
107
Hispanic
66
demographic
index
Has Kids
104
No Kids
90
- $20k
127
$20k-40k
129
$40k-60k
108
$60k-80k
104
$80k-100k
95
$100k-125k
78
$125k +
51
No College
133
College
99
Adv. Degree
66

Understand Franz Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Franz Basket Affinity & Size

brand
basket affinity
Bar-S 8.9x
Vlasic 6.7x
Johnsonville 6.6x
Oroweat 5.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
419

Where is Franz Purchased?

channels
index
Club
18
Dollar
1
Drug
0
Food
110
Gas & Convenience
1
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Oroweat 1.9x
Bar-S 1.6x
Marie Callender's 1.5x

How Did They Pay?

method
index
Cash
151
Credit
53
Debit
104
Food Stamps
229

When is Franz Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
12.5%
Wed
12.6%
Thu
12.4%
Fri
13.6%
Sat
17.2%
time of day
Morning
12.8%
Noon
16.2%
Afternoon
35.4%
Evening
28.2%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Franz consumers purchase?

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Why do Franz consumers try new brands?

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Where do Franz consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Franz Target Market

Arrow and target

Who actually buys Franz? Do these consumers match the intended target market of Franz?

Thought bubble

What motivates the target market to purchase Franz?

magnifying glass

What other target market should Franz look at?

venn diagram

Which other brands have a similar target market?

About Our Franz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.