Franzia Consumer Insights

Who buys Franzia?

A Franzia consumer is generally median income, Caucasian, and senior age. Franzia consumers are more likely to purchase Franzia during larger pantry stocking trips. Brands such as Nutella, Cottonelle, and V8 also tend to be purchased in the same trip. See sample consumer insights data below.

Franzia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.99
% of Basket $ (median)
31.2%
Total Basket $ (median)
$44.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Franzia Consumer Demographics

demographic
index
Female
97
Male
126
<24
82
25-34
57
35-44
76
45-54
122
55-64
255
65+
284
African American
61
Asian
34
Caucasian
117
Hispanic
46
demographic
index
Has Kids
72
No Kids
162
- $20k
72
$20k-40k
103
$40k-60k
87
$60k-80k
143
$80k-100k
95
$100k-125k
93
$125k +
84
No College
97
College
106
Adv. Degree
73

Understand Franzia Consumer Behavior

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Franzia Basket Affinity & Size

brand
basket affinity
Nutella 7.5x
Cottonelle 6.9x
V8 5.7x
TURKEY KNOB 5.4x
basket size
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
210

Where is Franzia Purchased?

channels
index
Club
42
Dollar
5
Drug
112
Food
122
Gas & Convenience
113
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Red Bull 1.6x
Monster Energy 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
104
Credit
127
Debit
84
Food Stamps
28

When is Franzia Purchased?

day of week
Sun
10.2%
Mon
12.3%
Tue
12.3%
Wed
14.8%
Thu
13.9%
Fri
18.7%
Sat
17.7%
time of day
Morning
12.3%
Noon
17.9%
Afternoon
40.6%
Evening
25.1%
Late
4.1%

About Our Franzia Consumer Insights

How do we know who buys Franzia? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Franzia consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.