Franzia Consumer Insights

Who buys Franzia?

A Franzia consumer is generally median income, Caucasian, and senior age. Franzia consumers are more likely to purchase Franzia during larger pantry stocking trips. Brands such as Nutella, Cottonelle, and V8 also tend to be purchased in the same trip. Sample consumer insights data below.

Franzia Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.99
% of Basket $ (median)
31.2%
Total Basket $ (median)
$44.82

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Franzia Consumer Demographics

demographic
index
Female
97
Male
126
<24
82
25-34
57
35-44
76
45-54
122
55-64
255
65+
284
African American
61
Asian
34
Caucasian
117
Hispanic
46
demographic
index
Has Kids
72
No Kids
162
- $20k
72
$20k-40k
103
$40k-60k
87
$60k-80k
143
$80k-100k
95
$100k-125k
93
$125k +
84
No College
97
College
106
Adv. Degree
73

Understand Franzia Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Franzia Basket Affinity & Size

brand
basket affinity
Nutella 7.5x
Cottonelle 6.9x
V8 5.7x
TURKEY KNOB 5.4x
basket size
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
210

Where is Franzia Purchased?

channels
index
Club
42
Dollar
5
Drug
112
Food
122
Gas & Convenience
113
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Red Bull 1.6x
Monster Energy 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
104
Credit
127
Debit
84
Food Stamps
28

When is Franzia Purchased?

day of week
Sun
10.2%
Mon
12.3%
Tue
12.3%
Wed
14.8%
Thu
13.9%
Fri
18.7%
Sat
17.7%
time of day
Morning
12.3%
Noon
17.9%
Afternoon
40.6%
Evening
25.1%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Franzia consumers purchase?

check mark

Why do Franzia consumers try new brands?

check mark

Where do Franzia consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Franzia Target Market

Arrow and target

Who actually buys Franzia? Do these consumers match the intended target market of Franzia?

Thought bubble

What motivates the target market to purchase Franzia?

magnifying glass

What other target market should Franzia look at?

venn diagram

Which other brands have a similar target market?

About Our Franzia Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.