f'real foods Consumer Insights

Who buys F'real foods?

A f'real foods consumer is generally higher income, Caucasian, and lower middle age. f'real foods consumers are more likely to purchase f'real foods during small to mid sized trips. Brands such as Skittles, Marlboro Gold Pack, and Marlboro also tend to be purchased in the same trip. See sample consumer insights data below.

F'real foods Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
34.1%
Total Basket $ (median)
$8.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

F'real foods Consumer Demographics

demographic
index
Female
92
Male
177
<24
114
25-34
88
35-44
114
45-54
100
55-64
92
65+
18
African American
61
Asian
88
Caucasian
105
Hispanic
33
demographic
index
Has Kids
117
No Kids
62
- $20k
117
$20k-40k
91
$40k-60k
118
$60k-80k
83
$80k-100k
77
$100k-125k
119
$125k +
106
No College
114
College
105
Adv. Degree
61

Understand F'real foods Consumer Behavior

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F'real foods Basket Affinity & Size

brand
basket affinity
Skittles 36.5x
Marlboro Gold Pack 24.2x
Marlboro 20.0x
Entenmann's 17.3x
basket size
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
169
Fill Up (11-20 Items)
37
Pantry Stocking (21+ Items)
5

Where is F'real foods Purchased?

channels
index
Food
12
Gas & Convenience
6248
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.3x
Marlboro 2.0x
Utz 1.9x
Sunbeam 1.8x

How Did They Pay?

method
index
Cash
75
Credit
164
Debit
56
Food Stamps
97

When is F'real foods Purchased?

day of week
Sun
16.3%
Mon
12.1%
Tue
12.9%
Wed
12.2%
Thu
13.1%
Fri
17.5%
Sat
15.9%
time of day
Morning
9.0%
Noon
10.0%
Afternoon
36.3%
Evening
29.9%
Late
14.8%

About Our F'real foods Consumer Insights

How do we know who buys F'real foods? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the F'real foods consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.