f'real foods Consumer Insights

Who buys F'real foods?

A f'real foods consumer is generally higher income, Caucasian, and lower middle age. f'real foods consumers are more likely to purchase f'real foods during small to mid sized trips. Brands such as Skittles, Marlboro Gold Pack, and Marlboro also tend to be purchased in the same trip. Sample consumer insights data below.

F'real foods Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
34.1%
Total Basket $ (median)
$8.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

F'real foods Consumer Demographics

demographic
index
Female
92
Male
177
<24
114
25-34
88
35-44
114
45-54
100
55-64
92
65+
18
African American
61
Asian
88
Caucasian
105
Hispanic
33
demographic
index
Has Kids
117
No Kids
62
- $20k
117
$20k-40k
91
$40k-60k
118
$60k-80k
83
$80k-100k
77
$100k-125k
119
$125k +
106
No College
114
College
105
Adv. Degree
61

Understand F'real foods Consumer Behavior

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F'real foods Basket Affinity & Size

brand
basket affinity
Skittles 36.5x
Marlboro Gold Pack 24.2x
Marlboro 20.0x
Entenmann's 17.3x
basket size
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
169
Fill Up (11-20 Items)
37
Pantry Stocking (21+ Items)
5

Where is F'real foods Purchased?

channels
index
Food
12
Gas & Convenience
6248
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.3x
Marlboro 2.0x
Utz 1.9x
Sunbeam 1.8x

How Did They Pay?

method
index
Cash
75
Credit
164
Debit
56
Food Stamps
97

When is F'real foods Purchased?

day of week
Sun
16.3%
Mon
12.1%
Tue
12.9%
Wed
12.2%
Thu
13.1%
Fri
17.5%
Sat
15.9%
time of day
Morning
9.0%
Noon
10.0%
Afternoon
36.3%
Evening
29.9%
Late
14.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do F'real foods consumers purchase?

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Why do F'real foods consumers try new brands?

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Where do F'real foods consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the F'real foods Target Market

Arrow and target

Who actually buys F'real foods? Do these consumers match the intended target market of F'real foods?

Thought bubble

What motivates the target market to purchase F'real foods?

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What other target market should F'real foods look at?

venn diagram

Which other brands have a similar target market?

About Our F'real foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.