Freedent Consumer Insights

Who buys Freedent?

A Freedent consumer is generally very low income, African American, and older age. Freedent consumers are more likely to purchase Freedent during larger pantry stocking trips. Brands such as Wrigley's Extra, Orbit, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Freedent Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.28
% of Basket $ (median)
4.3%
Total Basket $ (median)
$29.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Freedent Consumer Demographics

demographic
index
Female
101
Male
89
<24
105
25-34
69
35-44
84
45-54
137
55-64
176
65+
139
African American
200
Asian
47
Caucasian
99
Hispanic
102
demographic
index
Has Kids
87
No Kids
129
- $20k
154
$20k-40k
123
$40k-60k
113
$60k-80k
78
$80k-100k
77
$100k-125k
106
$125k +
64
No College
167
College
90
Adv. Degree
71

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Freedent Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 6.6x
Orbit 6.3x
Listerine 5.0x
Armour 4.9x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
250

Where is Freedent Purchased?

channels
index
Beauty
15
Club
73
Dollar
592
Drug
167
Food
17
Gas & Convenience
3
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Sunbeam 1.7x
Marlboro Gold Pack 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
135
Credit
83
Debit
103
Food Stamps
77

When is Freedent Purchased?

day of week
Sun
13.6%
Mon
13.3%
Tue
13.9%
Wed
13.3%
Thu
15.9%
Fri
13.6%
Sat
16.5%
time of day
Morning
15.1%
Noon
14.1%
Afternoon
37.4%
Evening
27.5%
Late
5.8%

About Our Freedent Consumer Insights

How do we know who buys Freedent? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Freedent consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.