Freedent Consumer Insights

Who buys Freedent?

A Freedent consumer is generally very low income, African American, and older age. Freedent consumers are more likely to purchase Freedent during larger pantry stocking trips. Brands such as Wrigley's Extra, Orbit, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Freedent Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.28
% of Basket $ (median)
4.3%
Total Basket $ (median)
$29.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Freedent Consumer Demographics

demographic
index
Female
101
Male
89
<24
105
25-34
69
35-44
84
45-54
137
55-64
176
65+
139
African American
200
Asian
47
Caucasian
99
Hispanic
102
demographic
index
Has Kids
87
No Kids
129
- $20k
154
$20k-40k
123
$40k-60k
113
$60k-80k
78
$80k-100k
77
$100k-125k
106
$125k +
64
No College
167
College
90
Adv. Degree
71

Understand Freedent Consumer Behavior

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Freedent Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 6.6x
Orbit 6.3x
Listerine 5.0x
Armour 4.9x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
250

Where is Freedent Purchased?

channels
index
Beauty
15
Club
73
Dollar
592
Drug
167
Food
17
Gas & Convenience
3
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Sunbeam 1.7x
Marlboro Gold Pack 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
135
Credit
83
Debit
103
Food Stamps
77

When is Freedent Purchased?

day of week
Sun
13.6%
Mon
13.3%
Tue
13.9%
Wed
13.3%
Thu
15.9%
Fri
13.6%
Sat
16.5%
time of day
Morning
15.1%
Noon
14.1%
Afternoon
37.4%
Evening
27.5%
Late
5.8%

Get More Freedent Data

Better understand Freedent consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Freedent consumers switch to?

Stop sign

Why do consumers stop buying Freedent products?

Store front

Which retailers do Freedent shoppers prefer to shop at?

Sale sign

What motivates consumers to try Freedent products?

Research the Freedent Target Market

Arrow and target

Who actually buys Freedent? Do these consumers match the intended target market of Freedent?

Thought bubble

What motivates the target market to buy Freedent?

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What other target market should Freedent look at?

Venn diagram

Which other brands have a similar target market?

About Our Freedent Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.