Freihofer's Consumer Insights

Who buys Freihofer's?

A Freihofer's consumer is generally higher income, Caucasian, and older age. Freihofer's consumers are more likely to purchase Freihofer's during larger pantry stocking trips. Brands such as Entenmann's, Perdue, and Thomas (Bread) also tend to be purchased in the same trip. See sample consumer insights data below.

Freihofer's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.0%
Total Basket $ (median)
$69.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Freihofer's Consumer Demographics

demographic
index
Female
102
Male
85
<24
99
25-34
91
35-44
102
45-54
98
55-64
122
65+
107
African American
40
Asian
26
Caucasian
117
Hispanic
57
demographic
index
Has Kids
103
No Kids
92
- $20k
73
$20k-40k
106
$40k-60k
84
$60k-80k
96
$80k-100k
109
$100k-125k
117
$125k +
116
No College
107
College
95
Adv. Degree
114

Understand Freihofer's Consumer Behavior

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Freihofer's Basket Affinity & Size

brand
basket affinity
Entenmann's 10.5x
Perdue 8.9x
Thomas (Bread) 6.6x
Skippy 5.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
476

Where is Freihofer's Purchased?

channels
index
Club
34
Dollar
37
Drug
6
Food
182
Gas & Convenience
1
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 2.3x
Perdue 2.2x
Utz 2.1x
Goya 1.9x

How Did They Pay?

method
index
Cash
107
Credit
114
Debit
86
Food Stamps
89

When is Freihofer's Purchased?

day of week
Sun
21.4%
Mon
13.1%
Tue
11.4%
Wed
11.4%
Thu
11.7%
Fri
13.9%
Sat
17.1%
time of day
Morning
17.5%
Noon
17.1%
Afternoon
34.3%
Evening
25.3%
Late
5.9%

Get More Freihofer's Data

Contact us for the latest Freihofer's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Freihofer's consumers switch to?

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Why do consumers stop buying Freihofer's products?

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Which retailers do Freihofer's shoppers prefer to shop at?

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What motivates consumers to try Freihofer's products?

Research the Freihofer's Target Market

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Who actually buys Freihofer's? Do these consumers match the intended target market of Freihofer's?

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What motivates the target market to buy Freihofer's?

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What other target market should Freihofer's look at?

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Which other brands have a similar target market?

About Our Freihofer's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.