Freihofer's Consumer Insights

Who buys Freihofer's? Freihofer's consumers are generally higher income, Caucasian, and older age. Freihofer's consumers are more likely to purchase Freihofer's during larger pantry stocking trips. Brands such as Entenmann's, Perdue, and Thomas (Bread) also tend to be purchased in the same trip. Sample consumer insights data below.

Freihofer's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.0%
Total Basket $ (median)
$69.54

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Freihofer's Consumer Demographics

demographic
index
Female
102
Male
85
<24
99
25-34
91
35-44
102
45-54
98
55-64
122
65+
107
African American
40
Asian
26
Caucasian
117
Hispanic
57
demographic
index
Has Kids
103
No Kids
92
- $20k
73
$20k-40k
106
$40k-60k
84
$60k-80k
96
$80k-100k
109
$100k-125k
117
$125k +
116
No College
107
College
95
Adv. Degree
114

Understand Freihofer's Consumer Behavior

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Freihofer's Basket Affinity & Size

brand
basket affinity
Entenmann's 10.5x
Perdue 8.9x
Thomas (Bread) 6.6x
Skippy 5.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
476

Where is Freihofer's Purchased?

channels
index
Club
34
Dollar
37
Drug
6
Food
182
Gas & Convenience
1
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 2.3x
Perdue 2.2x
Utz 2.1x
Goya 1.9x

How Did They Pay?

method
index
Cash
107
Credit
114
Debit
86
Food Stamps
89

When is Freihofer's Purchased?

day of week
Sun
21.4%
Mon
13.1%
Tue
11.4%
Wed
11.4%
Thu
11.7%
Fri
13.9%
Sat
17.1%
time of day
Morning
17.5%
Noon
17.1%
Afternoon
34.3%
Evening
25.3%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Freihofer's consumers purchase?

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Why do Freihofer's consumers try new brands?

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Where do Freihofer's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Freihofer's Target Market

Arrow and target

Who actually buys Freihofer's? Do these consumers match the intended target market of Freihofer's?

Thought bubble

What motivates the target market to purchase Freihofer's?

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What other target market should Freihofer's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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