French's Consumer Insights

Who buys French's?

A French's consumer is generally slightly higher income, Caucasian, and senior age. French's consumers are more likely to purchase French's during larger pantry stocking trips. Brands such as Heinz, Vlasic, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

French's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
2.8%
Total Basket $ (median)
$69.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

French's Consumer Demographics

demographic
index
Female
101
Male
90
<24
78
25-34
93
35-44
97
45-54
108
55-64
119
65+
120
African American
106
Asian
55
Caucasian
107
Hispanic
75
demographic
index
Has Kids
98
No Kids
105
- $20k
92
$20k-40k
103
$40k-60k
103
$60k-80k
104
$80k-100k
105
$100k-125k
98
$125k +
88
No College
109
College
100
Adv. Degree
90

Understand French's Consumer Behavior

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French's Basket Affinity & Size

brand
basket affinity
Heinz 7.1x
Vlasic 6.8x
Hellmann's 4.9x
Sweet Baby Ray's 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
505

Where is French's Purchased?

channels
index
Club
103
Dollar
81
Drug
20
Food
116
Gas & Convenience
5
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Armour 1.3x
Vlasic 1.3x
Sunbeam 1.3x

How Did They Pay?

method
index
Cash
98
Credit
94
Debit
102
Food Stamps
143

When is French's Purchased?

day of week
Sun
16.8%
Mon
12.7%
Tue
12.6%
Wed
12.8%
Thu
11.9%
Fri
14.9%
Sat
18.2%
time of day
Morning
15.2%
Noon
17.9%
Afternoon
35.8%
Evening
25.1%
Late
6.0%

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Find Answers to Questions

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Which brands do French's consumers switch to?

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Why do consumers stop buying French's products?

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Which retailers do French's shoppers prefer to shop at?

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What motivates consumers to try French's products?

Research the French's Target Market

Arrow and target

Who actually buys French's? Do these consumers match the intended target market of French's?

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What motivates the target market to buy French's?

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What other target market should French's look at?

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Which other brands have a similar target market?

About Our French's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.