Fresca Consumer Insights

Who buys Fresca?

A Fresca consumer is generally very high income, Caucasian, and upper middle age. Fresca consumers are more likely to purchase Fresca during larger pantry stocking trips. Brands such as Coca-Cola Zero, Diet Coke, and Diet Dr Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Fresca Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
6.0%
Total Basket $ (median)
$66.36

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fresca Consumer Demographics

demographic
index
Female
99
Male
112
<24
95
25-34
86
35-44
88
45-54
133
55-64
119
65+
120
African American
34
Asian
61
Caucasian
109
Hispanic
100
demographic
index
Has Kids
87
No Kids
128
- $20k
80
$20k-40k
92
$40k-60k
90
$60k-80k
100
$80k-100k
100
$100k-125k
102
$125k +
138
No College
82
College
102
Adv. Degree
113

Understand Fresca Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fresca Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 11.0x
Diet Coke 10.3x
Diet Dr Pepper 7.4x
Sprite 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
410

Where is Fresca Purchased?

channels
index
Club
2
Dollar
6
Drug
27
Food
178
Gas & Convenience
8
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.7x
Coca-Cola Zero 1.6x
Diet Mountain Dew 1.6x
Sparkling Ice 1.6x

How Did They Pay?

method
index
Cash
95
Credit
113
Debit
93
Food Stamps
82

When is Fresca Purchased?

day of week
Sun
17.5%
Mon
12.7%
Tue
11.1%
Wed
12.2%
Thu
11.5%
Fri
16.6%
Sat
18.4%
time of day
Morning
13.8%
Noon
15.6%
Afternoon
38.4%
Evening
26.4%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fresca consumers purchase?

check mark

Why do Fresca consumers try new brands?

check mark

Where do Fresca consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fresca Target Market

Arrow and target

Who actually buys Fresca? Do these consumers match the intended target market of Fresca?

Thought bubble

What motivates the target market to purchase Fresca?

magnifying glass

What other target market should Fresca look at?

venn diagram

Which other brands have a similar target market?

About Our Fresca Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.