Fresca Consumer Insights

Who buys Fresca?

A Fresca consumer is generally very high income, Caucasian, and upper middle age. Fresca consumers are more likely to purchase Fresca during larger pantry stocking trips. Brands such as Coca-Cola Zero, Diet Coke, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Fresca Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
6.0%
Total Basket $ (median)
$66.36

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fresca Consumer Demographics

demographic
index
Female
99
Male
112
<24
95
25-34
86
35-44
88
45-54
133
55-64
119
65+
120
African American
34
Asian
61
Caucasian
109
Hispanic
100
demographic
index
Has Kids
87
No Kids
128
- $20k
80
$20k-40k
92
$40k-60k
90
$60k-80k
100
$80k-100k
100
$100k-125k
102
$125k +
138
No College
82
College
102
Adv. Degree
113

Understand Fresca Consumer Behavior

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Fresca Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 11.0x
Diet Coke 10.3x
Diet Dr Pepper 7.4x
Sprite 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
410

Where is Fresca Purchased?

channels
index
Club
2
Dollar
6
Drug
27
Food
178
Gas & Convenience
8
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.7x
Coca-Cola Zero 1.6x
Diet Mountain Dew 1.6x
Sparkling Ice 1.6x

How Did They Pay?

method
index
Cash
95
Credit
113
Debit
93
Food Stamps
82

When is Fresca Purchased?

day of week
Sun
17.5%
Mon
12.7%
Tue
11.1%
Wed
12.2%
Thu
11.5%
Fri
16.6%
Sat
18.4%
time of day
Morning
13.8%
Noon
15.6%
Afternoon
38.4%
Evening
26.4%
Late
5.8%

About Our Fresca Consumer Insights

How do we know who buys Fresca? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fresca consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.