Freschetta Consumer Insights

Who buys Freschetta?

A Freschetta consumer is generally lower income, Caucasian, and young adult age. Freschetta consumers are more likely to purchase Freschetta during larger pantry stocking trips. Brands such as Digiorno, Red Baron, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Freschetta Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.79
% of Basket $ (median)
9.8%
Total Basket $ (median)
$59.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Freschetta Consumer Demographics

demographic
index
Female
99
Male
111
<24
99
25-34
112
35-44
96
45-54
102
55-64
82
65+
78
African American
64
Asian
56
Caucasian
110
Hispanic
65
demographic
index
Has Kids
99
No Kids
102
- $20k
94
$20k-40k
107
$40k-60k
99
$60k-80k
104
$80k-100k
107
$100k-125k
92
$125k +
88
No College
90
College
102
Adv. Degree
102

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Freschetta Basket Affinity & Size

brand
basket affinity
Digiorno 5.9x
Red Baron 4.9x
Weight Watchers Smart Ones 4.7x
Birds Eye 4.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
458

Where is Freschetta Purchased?

channels
index
Club
1
Dollar
1
Drug
10
Food
198
Gas & Convenience
8
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Baron 1.5x
Digiorno 1.5x
Nabisco Triscuit 1.4x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
87
Credit
107
Debit
95
Food Stamps
155

When is Freschetta Purchased?

day of week
Sun
18.2%
Mon
12.1%
Tue
11.2%
Wed
11.4%
Thu
11.4%
Fri
17.0%
Sat
18.7%
time of day
Morning
12.4%
Noon
15.8%
Afternoon
33.4%
Evening
31.6%
Late
6.9%

About Our Freschetta Consumer Insights

How do we know who buys Freschetta? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Freschetta consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.