Freschetta Consumer Insights

Who buys Freschetta?

A Freschetta consumer is generally lower income, Caucasian, and young adult age. Freschetta consumers are more likely to purchase Freschetta during larger pantry stocking trips. Brands such as Digiorno, Red Baron, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Freschetta Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.79
% of Basket $ (median)
9.8%
Total Basket $ (median)
$59.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Freschetta Consumer Demographics

demographic
index
Female
99
Male
111
<24
99
25-34
112
35-44
96
45-54
102
55-64
82
65+
78
African American
64
Asian
56
Caucasian
110
Hispanic
65
demographic
index
Has Kids
99
No Kids
102
- $20k
94
$20k-40k
107
$40k-60k
99
$60k-80k
104
$80k-100k
107
$100k-125k
92
$125k +
88
No College
90
College
102
Adv. Degree
102

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Freschetta Basket Affinity & Size

brand
basket affinity
Digiorno 5.9x
Red Baron 4.9x
Weight Watchers Smart Ones 4.7x
Birds Eye 4.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
458

Where is Freschetta Purchased?

channels
index
Club
1
Dollar
1
Drug
10
Food
198
Gas & Convenience
8
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Baron 1.5x
Digiorno 1.5x
Nabisco Triscuit 1.4x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
87
Credit
107
Debit
95
Food Stamps
155

When is Freschetta Purchased?

day of week
Sun
18.2%
Mon
12.1%
Tue
11.2%
Wed
11.4%
Thu
11.4%
Fri
17.0%
Sat
18.7%
time of day
Morning
12.4%
Noon
15.8%
Afternoon
33.4%
Evening
31.6%
Late
6.9%

Get More Freschetta Data

Contact us for the latest Freschetta consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Freschetta consumers switch to?

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Why do consumers stop buying Freschetta products?

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Which retailers do Freschetta shoppers prefer to shop at?

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What motivates consumers to try Freschetta products?

Research the Freschetta Target Market

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Who actually buys Freschetta? Do these consumers match the intended target market of Freschetta?

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What motivates the target market to buy Freschetta?

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What other target market should Freschetta look at?

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Which other brands have a similar target market?

About Our Freschetta Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.