Fresh Attitude Consumer Insights

Who buys Fresh Attitude?

A Fresh Attitude consumer is generally very high income, African American, and older age. Fresh Attitude consumers are more likely to purchase Fresh Attitude during larger pantry stocking trips. Brands such as Perdue, Goya, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Fresh Attitude Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fresh Attitude Consumer Demographics

demographic
index
Female
99
Male
111
<24
30
25-34
76
35-44
96
45-54
117
55-64
178
65+
115
African American
150
Asian
63
Caucasian
99
Hispanic
105
demographic
index
Has Kids
92
No Kids
119
- $20k
58
$20k-40k
74
$40k-60k
82
$60k-80k
85
$80k-100k
114
$100k-125k
139
$125k +
160
No College
81
College
98
Adv. Degree
130

Understand Fresh Attitude Consumer Behavior

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Fresh Attitude Basket Affinity & Size

brand
basket affinity
Perdue 23.2x
Goya 18.7x
Arnold 14.1x
Scott 10.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
495

Where is Fresh Attitude Purchased?

channels
index
Dollar
1
Food
295
Gas & Convenience
14
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.8x
Goya 2.5x
Utz 2.4x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
95
Credit
115
Debit
92
Food Stamps
65

When is Fresh Attitude Purchased?

day of week
Sun
23.1%
Mon
16.1%
Tue
12.7%
Wed
10.7%
Thu
10.4%
Fri
12.0%
Sat
15.1%
time of day
Morning
18.7%
Noon
18.6%
Afternoon
33.0%
Evening
24.0%
Late
5.7%

Get More Fresh Attitude Data

Contact us for the latest Fresh Attitude consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fresh Attitude consumers switch to?

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Why do consumers stop buying Fresh Attitude products?

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Which retailers do Fresh Attitude shoppers prefer to shop at?

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What motivates consumers to try Fresh Attitude products?

Research the Fresh Attitude Target Market

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Who actually buys Fresh Attitude? Do these consumers match the intended target market of Fresh Attitude?

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What motivates the target market to buy Fresh Attitude?

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What other target market should Fresh Attitude look at?

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Which other brands have a similar target market?

About Our Fresh Attitude Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.