Fresh Attitude Consumer Insights

Who buys Fresh Attitude? A Fresh Attitude consumer is generally very high income, African American, and older age. Fresh Attitude consumers are more likely to purchase Fresh Attitude during larger pantry stocking trips. Brands such as Perdue, Goya, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Fresh Attitude Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fresh Attitude Consumer Demographics

demographic
index
Female
99
Male
111
<24
30
25-34
76
35-44
96
45-54
117
55-64
178
65+
115
African American
150
Asian
63
Caucasian
99
Hispanic
105
demographic
index
Has Kids
92
No Kids
119
- $20k
58
$20k-40k
74
$40k-60k
82
$60k-80k
85
$80k-100k
114
$100k-125k
139
$125k +
160
No College
81
College
98
Adv. Degree
130

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Fresh Attitude Basket Affinity & Size

brand
basket affinity
Perdue 23.2x
Goya 18.7x
Arnold 14.1x
Scott 10.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
495

Where is Fresh Attitude Purchased?

channels
index
Dollar
1
Food
295
Gas & Convenience
14
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.8x
Goya 2.5x
Utz 2.4x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
95
Credit
115
Debit
92
Food Stamps
65

When is Fresh Attitude Purchased?

day of week
Sun
23.1%
Mon
16.1%
Tue
12.7%
Wed
10.7%
Thu
10.4%
Fri
12.0%
Sat
15.1%
time of day
Morning
18.7%
Noon
18.6%
Afternoon
33.0%
Evening
24.0%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fresh Attitude consumers purchase?

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Why do Fresh Attitude consumers try new brands?

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Where do Fresh Attitude consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fresh Attitude Target Market

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Who actually buys Fresh Attitude? Do these consumers match the intended target market of Fresh Attitude?

Thought bubble

What motivates the target market to purchase Fresh Attitude?

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What other target market should Fresh Attitude look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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