Fresh Express Consumer Insights

Who buys Fresh Express?

A Fresh Express consumer is generally very high income, Caucasian, and senior age. Fresh Express consumers are more likely to purchase Fresh Express during larger pantry stocking trips. Brands such as Archer Farms, Green Giant, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Fresh Express Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$53.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fresh Express Consumer Demographics

demographic
index
Female
99
Male
106
<24
86
25-34
92
35-44
97
45-54
111
55-64
111
65+
115
African American
97
Asian
83
Caucasian
103
Hispanic
87
demographic
index
Has Kids
94
No Kids
113
- $20k
70
$20k-40k
80
$40k-60k
91
$60k-80k
100
$80k-100k
101
$100k-125k
128
$125k +
134
No College
80
College
101
Adv. Degree
121

Understand Fresh Express Consumer Behavior

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Fresh Express Basket Affinity & Size

brand
basket affinity
Archer Farms 7.7x
Green Giant 6.1x
Old El Paso 4.9x
Perdue 4.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
381

Where is Fresh Express Purchased?

channels
index
Beauty
1
Club
0
Dollar
10
Drug
47
Food
246
Gas & Convenience
29
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.3x
Goya 1.3x
Perdue 1.3x
Smart Balance 1.3x

How Did They Pay?

method
index
Cash
140
Credit
97
Debit
86
Food Stamps
70

When is Fresh Express Purchased?

day of week
Sun
20.4%
Mon
15.1%
Tue
12.9%
Wed
12.1%
Thu
11.1%
Fri
12.6%
Sat
15.9%
time of day
Morning
13.6%
Noon
16.6%
Afternoon
37.3%
Evening
28.1%
Late
4.4%

About Our Fresh Express Consumer Insights

How do we know who buys Fresh Express? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fresh Express consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.